Lenlia vs Viato
Lenlia
lenlia.com
Viato
viato.aiSide by side
| Figure | Lenlia | Viato |
|---|---|---|
| Price from | $9/mo | $49/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Mortgage CRM Software | 7.5 (#20) | 8.5 (#7) |
| Campaigns | Campaigns support email and SMS, audience filters, personalized templates, click and reply tracking, and unsubscribe handling. | Campaigns can send email, SMS and iMessage follow-ups triggered by activity or loan stage, with engagement measurement and task creation. |
| Integrations | Lenlia says its LOS integration is built for LendingPad and describes syncing key fields and statuses between the LOS and CRM. | Named integrations include Arive, LendingPad, UWM, Broker Marketplace, QuickBooks, Handwrytten, Goody, Stikkum, Google Workspace, Microsoft 365, RingCentral, Zoom, Meta and TikTok. |
| Product | Lenlia combines leads, conversations, applications, and loans in one workspace for loan officers and lenders. | Viato describes its product as a CRM built for mortgage professionals and loan officers. |
| Support | The Enterprise plan lists dedicated support, and the privacy policy provides [email protected] and a phone number for contact. | The free plan includes community support and weekly office hours; the paid Support plan adds tickets, direct team replies, and priority response times. |
Plans
Lenlia
- Starter$9 a month
- Team$39 a month
- Desk · recommended$79 a month
- Enterprise$99 a month
In their own words
Viato
Viato is a CRM built for mortgage professionals and loan officers, available on iOS and the web. It captures leads, creates contacts and opportunities, assigns them to teams or loan officers, and tracks lead sources and loan milestones. Automations can combine triggers, conditions, and multi-step actions to assign, text, create tasks, and nurture leads. Super Agent works across text, email, and chat to run workflows, update deals, and create tasks. Call features include voice AI, call transcription and summaries, and a power dialer that rings up to three contacts at once. A unified inbox brings email, SMS, and iMessage into threaded conversations; named communication tools include Gmail, Outlook, Twilio, and RingCentral. Arive and LendingPad are listed as live two-way loan-system integrations, while UWM is marked coming soon. Viato POS provides a guided borrower application, document portal, and lender branding. The Free plan includes CRM features and community support. Paid Support is $49 a month per loan officer, or $29/mo per operations staff member, and adds ticket access, direct replies, and priority response times.