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SPECIFICTION
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Letter Friend vs Paper Run

Letter Friend

letterfriend.com

Paper Run

paperrun.com

Side by side

FigureLetter FriendPaper Run
Price from——
Free plan——
Free trial—Yes
Open source——
WebYesYes
APIYes—
Plans published10
Spec score · Direct Mail Automation Software8.0 (#7)7.2 (#21)
IntegrationsLetter Friend describes an open API, email-to-mail integration, and Zapier connectivity.Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup.
Intended customersThe service is presented as a business direct-mail platform for thank-you notes, welcome letters, and personalized outreach.Paper Run says it is best suited to DTC brands with a proven customer base and existing email flows, particularly brands running winback or abandonment flows in Klaviyo.
SupportThe site offers a free consultation and lists phone support at 1-201-500-7766 and [email protected].The site lists support at [email protected].

Plans

Letter Friend

  • Custom quotePriced on request

Letter Friend pricing →

Paper Run

No plans published.

Paper Run pricing →

In their own words

Letter Friend

Letter Friend has no write-up on Specifiction yet; its figures are above.

Visit letterfriend.com

Paper Run

Paper Run has no write-up on Specifiction yet; its figures are above.

Visit paperrun.com