Paper Run

Spec sheet

Product

Paper Run automates direct mail flows for customers businesses cannot reach through their existing systems.Read 10 Oct 2026 · paperrun.com

Audience

Paper Run says it is best suited for DTC brands with a proven customer base and existing email flows, especially brands facing deliverability or open-rate ceilings.Read 10 Oct 2026 · paperrun.com

Trial

The homepage advertises a 60-day risk-free trial.Read 10 Oct 2026 · paperrun.com

Integrations

Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup.Read 10 Oct 2026 · paperrun.com

Support

The site lists support at [email protected].Read 10 Oct 2026 · paperrun.com

Creative

Paper Run’s design team handles direct mail creative free of charge, and designs are included in its fees.Read 10 Oct 2026 · paperrun.com

Intended customers

Paper Run says it is best suited to DTC brands with a proven customer base and existing email flows, particularly brands running winback or abandonment flows in Klaviyo.Read 9 Oct 2026 · paperrun.com

Launch time

Paper Run says most brands go live within 2–3 days.Read 10 Oct 2026 · paperrun.com

Mail formats

Supported formats include postcards, 4-by-6-inch enveloped letters, bi-folds, and catalogs.Read 10 Oct 2026 · paperrun.com

Markets served

Paper Run describes its service as hand-delivering mail in the USA and UK on the homepage footer.Read 9 Oct 2026 · paperrun.com

Measurement

Holdout testing is its default measurement method, comparing a no-mail control group with a mail test group for order conversion or revenue uplift.Read 10 Oct 2026 · paperrun.com

Minimum sends

There is no rigid minimum, though Paper Run typically recommends starting with at least one core audience segment or campaign objective.Read 9 Oct 2026 · paperrun.com

Minimum volume

Paper Run states there is no rigid minimum and typically recommends starting with at least one core audience segment or campaign objective.Read 10 Oct 2026 · paperrun.com

Service regions

Paper Run supports sending in the UK, US, and Continental Europe.Read 10 Oct 2026 · paperrun.com

Strategy and design

Each customer gets a dedicated Growth Marketing Strategist for flow builds, audience segmentation, experiment setup, and weekly performance updates; the design team creates direct mail creative free of charge.Read 9 Oct 2026 · paperrun.com

Strategy and reporting

Each customer gets a dedicated Growth Marketing Strategist for flow setup, audience segmentation, experiments, and weekly performance updates.Read 10 Oct 2026 · paperrun.com

Trial claim

The homepage advertises a “60-day risk free trial.”Read 9 Oct 2026 · paperrun.com

Where Specifiction places it

• Direct Mail Automation Software#21 of 287.2