Paper Run vs Postalytics
Paper Run
paperrun.com
Postalytics
postalytics.comSide by side
| Figure | Paper Run | Postalytics |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 0 | 4 |
| Spec score · Direct Mail Automation Software | 7.2 (#21) | 8.9 (#3) |
| Audience | Paper Run says it is best suited for DTC brands with a proven customer base and existing email flows, especially brands facing deliverability or open-rate ceilings. | Postalytics describes the product as built for modern marketing teams, including SaaS growth marketers, nonprofit campaign managers and agencies running client campaigns. |
| Integrations | Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup. | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. |
| Support | The site lists support at [email protected]. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
Plans
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.