Letter Friend vs Postalytics
Letter Friend
letterfriend.com
Postalytics
postalytics.comSide by side
| Figure | Letter Friend | Postalytics |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Direct Mail Automation Software | 8.0 (#7) | 8.9 (#3) |
| Company history | Letter Friend says it has helped businesses since 2010 and describes its origin as a handwritten letter sent to a friend overseas. | Postalytics says it has worked to reinvent direct mail since 2017. |
| Founded | 2010 | 2017 |
| Headquarters | Glen Rock, New Jersey, United States | Rockland, Massachusetts, United States |
| Integrations | Letter Friend describes an open API, email-to-mail integration, and Zapier connectivity. | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. |
| Privacy | The privacy policy says Letter Friend does not sell, trade, or rent users’ personal identification information and limits third-party integration access to fields needed to generate mailers. | Postalytics says it does not sell personal information or customer contact lists. |
| Security and privacy | The privacy policy says it uses security measures to protect stored personal information and does not sell, trade, or rent users’ personal identification information. | Postalytics says it does not sell personal information, operates U.S. servers and offices, and names a privacy officer for Canadian compliance. |
| Support | The site offers a free consultation and lists phone support at 1-201-500-7766 and [email protected]. | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. |
| What it does | Letter Friend provides real handwritten direct mail for businesses, with letters written and mailed by people. | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. |
Plans
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
Letter Friend
Letter Friend has no write-up on Specifiction yet; its figures are above.
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.