Letter Friend vs PostPilot
Letter Friend
letterfriend.comPostPilot
postpilot.comSide by side
| Figure | Letter Friend | PostPilot |
|---|---|---|
| Price from | — | $82.50/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 7 |
| Spec score · Direct Mail Automation Software | 8.0 (#7) | 8.6 (#5) |
| Integrations | Letter Friend describes an open API, email-to-mail integration, and Zapier connectivity. | The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh. |
| Support | The site offers a free consultation and lists phone support at 1-201-500-7766 and [email protected]. | The site lists [email protected] as its support contact. |
| What it does | Letter Friend provides real handwritten direct mail for businesses, with letters written and mailed by people. | PostPilot is a direct-mail marketing platform for ecommerce brands that sends personalized postcards, catalogs and handwritten cards across acquisition, retargeting and retention. |
Plans
PostPilot
- FreeFree
- Growth$82.50 a month
- Growth Services$82.50 a month
- Pro$419 a month
- Pro Services$419 a month
- EnterprisePriced on request
- Enterprise ServicesPriced on request
In their own words
Letter Friend
Letter Friend has no write-up on Specifiction yet; its figures are above.
PostPilot
PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.