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Letter Friend vs PostPilot

Letter Friend

letterfriend.com

PostPilot

postpilot.com

Side by side

FigureLetter FriendPostPilot
Price from—$82.50/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
APIYesYes
Plans published17
Spec score · Direct Mail Automation Software8.0 (#7)8.6 (#5)
IntegrationsLetter Friend describes an open API, email-to-mail integration, and Zapier connectivity.The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh.
SupportThe site offers a free consultation and lists phone support at 1-201-500-7766 and [email protected].The site lists [email protected] as its support contact.
What it doesLetter Friend provides real handwritten direct mail for businesses, with letters written and mailed by people.PostPilot is a direct-mail marketing platform for ecommerce brands that sends personalized postcards, catalogs and handwritten cards across acquisition, retargeting and retention.

Plans

Letter Friend

  • Custom quotePriced on request

Letter Friend pricing →

PostPilot

  • FreeFree
  • Growth$82.50 a month
  • Growth Services$82.50 a month
  • Pro$419 a month
  • Pro Services$419 a month
  • EnterprisePriced on request
  • Enterprise ServicesPriced on request

PostPilot pricing →

In their own words

Letter Friend

Letter Friend has no write-up on Specifiction yet; its figures are above.

Visit letterfriend.com

PostPilot

PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.

Visit postpilot.com