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SPECIFICTION
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LightPopup vs Poptin

LightPopup

lightpopup.com

Poptin

poptin.com

Side by side

FigureLightPopupPoptin
Price fromFree$2.08/mo
Free planYesYes
Free trial—Yes
Open source——
Web—Yes
API—Yes
Self-hostedYes—
Plans published110
Spec score · Popup Software7.8 (#17)8.6 (#6)
Spec score · Pop-Up Builder Software7.7 (#18)8.6 (#5)
AccessibilityThe site says LightPopup uses the native HTML dialog element and is WCAG 2.1 AA compliant.Poptin states that its designs support ADA accessibility standards.
IntegrationsThe site names WPForms, Contact Form 7, and Gravity Forms as form plugins that can be used inside popups.Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections.
TargetingPopups can target all pages, selected post or page IDs, or selected post types.Audience rules can segment contacts by properties, behavior and activity.
TriggersPopups can be triggered by exit intent, time delay, scroll depth, or a click on a CSS selector.Available triggers include exit intent, inactivity, time delay, scroll depth, on-click, page count, click count, and an automatic trigger.

Plans

LightPopup

  • FreeFree

LightPopup pricing →

Poptin

  • FreeFree
  • Free ForeverFree
  • Growth$19 a month
  • Basic$25 a year
  • Basic$25 a month
  • Pro$59 a month
  • Pro$59 a year
  • Agency$119 a year
  • Agency$119 a month
  • EnterprisePriced on request

Poptin pricing →

In their own words

LightPopup

LightPopup has no write-up on Specifiction yet; its figures are above.

Visit lightpopup.com

Poptin

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).

Visit poptin.com