Linnworks vs sellerboard

Linnworks is web-based software for managing inventory, orders, listings, warehouses, and shipping across sales channels. It connects businesses to more than 100 marketplaces, with native integrations including Amazon, eBay, Walmart, Shopify, and TikTok Shop; further connections are available through its partner network and app store. Sales update stock across connected channels, while rules-based automation can select carriers, create labels, and route orders. Teams can manage their own warehouses, 3PL providers, or dropship suppliers, and create or update marketplace listings. The system includes inventory and order synchronization, multi-warehouse support, pick-and-pack workflows, shipment handoff, and returns workflows. Reporting provides channel- and SKU-level performance visibility. Linnworks is designed for operations teams and uses guided configuration rather than custom code. It runs on the web. Pricing depends on order volume and required features, not channel count, and customers must contact Linnworks for an operation-specific quote. Setup can take 30–40 days, depending on operational complexity.

sellerboard provides profit analytics and business management tools for Amazon sellers, and describes support for Walmart and eBay sales. Its dashboard shows sales, orders, refunds, advertising costs, estimated payouts, net profit, and business KPIs. For Amazon, it accounts for more than 100 fees and supports FIFO, constant, batch, period-based, and marketplace-specific cost-of-goods methods. The inventory planner recommends reorder timing and quantities based on sales history, seasonality, supplier lead times, and user preferences. PPC reporting breaks performance out by campaign, ad group, or keyword, and bid automation can target ACOS or profitability. Refund reports detail costs and reasons, including refunded amounts, FBA fees, commissions, and lost COGS for unsellable returns. QuickBooks can sync profit, fees, and expenses; ShipStation can provide actual FBM shipping costs for profit reports. The service has iOS and Android apps and a Chrome plugin. Standard costs $19 per month billed monthly, or $179 billed annually ($15/mo). A one-month free trial is offered without a credit card.