| Price from | Free | $13/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Email Marketing Software | 7.9 (#109) | 9.0 (#10) |
| Spec score · Email marketing tools | 7.6 (#132) | 9.4 (#2) |
| Analytics | Campaign reports track opens and clicks and can be filtered by country, browser, and other criteria. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Automation | Automation campaigns send a series of emails triggered by subscriber activity, with timing based on the subscriber’s local timezone. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 2014 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | Zagreb, Croatia | Atlanta, USA |
| Integrations | The integrations page lists WordPress, PHP, Python, Facebook, Twitter, Bash, and Zapier. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Native integrations | 7 | 300 |
| Support | The support page lists email and phone support, working hours of 08:00–17:00 CET, and an address in Zagreb, Croatia. | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. |
| What it does | ListShine provides tools for creating and sending email marketing campaigns to subscriber lists. | Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations. |
