Litmus vs ThoughtMetric
Litmus
litmus.comThoughtMetric
thoughtmetric.ioSide by side
| Figure | Litmus | ThoughtMetric |
|---|---|---|
| Price from | $79/mo | $99/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Analytics Software | 8.7 (#9) | 7.5 (#32) |
| Headquarters | Boston, Massachusetts, United States | United States |
| Intended users | Litmus says it serves marketers and email teams seeking to build, test, analyze, and improve email campaigns. | The privacy notice says the services are designed for businesses and are not intended for personal or household use. |
| Product | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. | ThoughtMetric is a marketing attribution platform that tracks marketing channels and connects campaigns with revenue for e-commerce businesses. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
In their own words
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.
ThoughtMetric
ThoughtMetric has no write-up on Specifiction yet; its figures are above.