LiveRamp Clean Room vs Permutive
LiveRamp Clean Room
liveramp.com
Permutive
permutive.comSide by side
| Figure | LiveRamp Clean Room | Permutive |
|---|---|---|
| Price from | $1,666.67/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Data Clean Room Software | 7.3 (#11) | 7.2 (#13) |
| Founded | 2012 | 2014 |
| Headquarters | San Francisco, California, United States | London, UK |
| Security | LiveRamp states it encrypts customer data at rest with AES 256 and in transit with TLS 1.2 or higher. | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. |
| Support | The pricing page says all plans include foundational service, while Premier and Enterprise include dedicated technical resources, consultative advisory, and a dedicated Program Manager. | The Data Clean Room page displays G2 recognition for Best Support for small businesses. |
Plans
LiveRamp Clean Room
- Standard$20,000 a year
- Premier$150,000 a year
- Enterprise$360,000 a year
In their own words
LiveRamp Clean Room
LiveRamp Clean Room has no write-up on Specifiction yet; its figures are above.
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.