Lob Address Verification vs PFL Tactile Marketing Automation
Lob Address Verification
lob.comPFL Tactile Marketing Automation
pfl.comSide by side
| Figure | Lob Address Verification | PFL Tactile Marketing Automation |
|---|---|---|
| Price from | $260/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Direct Mail Automation Software | 8.1 (#6) | 7.7 (#14) |
| Compliance | Lob says it aligns with SOC 2 and HIPAA and supports GDPR and CCPA/CPRA; it also states that it completes annual SOC 2 Type 2 audits. | PFL says it has achieved SOC 1 Type 2 and SOC 2 Type 2 reports, which are generally available to customers who sign nondisclosure agreements. |
| Integrations | Lob lists AV Elements, Shopify Address Cleanser, Airtable Address Cleanser, and Zapier among its Address Verification integrations. | PFL lists integrations with Salesforce clouds, Iterable, Eloqua, and Marketo. |
| Support | The pricing page lists standard support for Developer, Startup, and Growth, while Enterprise includes account management and integration assistance. | PFL says its team provides personalized guidance from design through delivery and has a dedicated customer success team. |
Plans
Lob Address Verification
- DeveloperFree
- Startup$260 a month
- Growth$550 a month
- EnterprisePriced on request
PFL Tactile Marketing Automation
- PFL Tactile Marketing AutomationPriced on request
In their own words
Lob Address Verification
Lob Address Verification checks address data to help determine whether addresses can be delivered. Its APIs validate one address or a batch, and Lob says it can also check and standardize addresses while customers enter them on a website. Results can add delivery and geographic details, including ZIP+4, carrier route, address type, latitude and longitude, plus a confidence score based on its mail delivery data. The product page lists delivery data for more than 240 global territories and USPS CASS certification. Integrations include AV Elements, Shopify Address Cleanser, Airtable Address Cleanser and Zapier; the interactive demo provides examples in cURL, TypeScript, Node, Ruby, Python, PHP, Java, Elixir and C#. Lob says it encrypts data in transit with TLS 1.2+ and at rest with AES-256, and provides automatic redaction and data retention policies. Developer has no subscription fee; listed paid pricing starts at $20/mo (annual). A 30-day Enterprise trial is available for high-volume senders; print and postage are billed separately at discounted Enterprise rates.
PFL Tactile Marketing Automation
PFL Tactile Marketing Automation has no write-up on Specifiction yet; its figures are above.