PFL Tactile Marketing Automation

Spec sheet

What it does

PFL uses CRM or marketing automation platform data to trigger personalized direct mail as part of digital marketing journeys.Read 9 Oct 2026 · pfl.com

Product

PFL connects direct mail with CRM or marketing automation platform data to personalize and trigger campaigns.Read 8 Oct 2026 · pfl.com

Integrations

PFL lists integrations with Salesforce clouds, Iterable, Eloqua, and Marketo.Read 9 Oct 2026 · pfl.com

Compliance

PFL says it has achieved SOC 1 Type 2 and SOC 2 Type 2 reports, which are generally available to customers who sign nondisclosure agreements.Read 8 Oct 2026 · pfl.com

Support

PFL says its team provides personalized guidance from design through delivery and has a dedicated customer success team.Read 9 Oct 2026 · pfl.com

Headquarters

Livingston, Montana, United StatesRead 28 Sep 2026 · pfl.com

Founded

1996Read 28 Sep 2026 · pfl.com

Automated journeys

PFL orchestrates personalized direct mail alongside digital channels in automated customer journeys.Read 8 Oct 2026 · pfl.com

End-to-end service

PFL says it brings technology, printing, storage, and fulfillment in-house and handles strategy, production, delivery, and measurement.Read 8 Oct 2026 · pfl.com

HIPAA program

PFL says its HIPAA compliance program uses an online compliance and training solution based on NIST cybersecurity protocols; it also states that HIPAA has no official certification.Read 8 Oct 2026 · pfl.com

Intent signals

Digital intent signals and customer data can inform the content and timing of mail, while delivery data can trigger follow-up actions.Read 8 Oct 2026 · pfl.com

Journey automation

Marketers can add direct mail to automated journeys and use digital intent signals to inform its content and timing.Read 9 Oct 2026 · pfl.com

Mail formats

The platform supports formats including postcards, brochures, catalogs, flyers, custom boxes, packaging, and promotional kits.Read 9 Oct 2026 · pfl.com

Measurement

PFL associates mail sends with contacts in the CRM or MAP to track what was sent, who sent it, and campaign attribution.Read 9 Oct 2026 · pfl.com

Other compliance

PFL describes its HIPAA program as based on NIST cybersecurity protocols and says it undergoes annual third-party PCI DSS assessment.Read 9 Oct 2026 · pfl.com

Payment security

PFL says a third-party PCI Qualified Security Assessor assesses its systems and processes annually and issues an Attestation of Compliance.Read 8 Oct 2026 · pfl.com

Personalization

Templates map to CRM or marketing automation fields to personalize text and images for each recipient, at scale.Read 8 Oct 2026 · pfl.com

Pricing availability

The marketing solution page directs prospective customers to talk to PFL and does not publish a price.Read 9 Oct 2026 · pfl.com

Production and fulfillment

PFL says it brings technology, printing, storage, and fulfillment in-house.Read 9 Oct 2026 · pfl.com

Salesforce analytics

A PFL attribution dashboard in Salesforce reports asset usage and influence on pipeline and revenue.Read 9 Oct 2026 · pfl.com

Scale and formats

PFL says campaigns can range from one-off sends to global campaigns across thousands of recipients, with mail options from postcards to premium kits with branded merchandise.Read 8 Oct 2026 · pfl.com

Scale and timing

PFL says it can send one piece or many thousands, in as little as 48 hours from the triggering activity.Read 9 Oct 2026 · pfl.com

Security reports

PFL says it has SOC 1 Type 2 and SOC 2 Type 2 reports, generally available to customers who sign nondisclosure agreements.Read 9 Oct 2026 · pfl.com

Target users

PFL says marketing teams use the platform for account-based marketing, adoption and retention, advocacy and expansion, awareness, deal acceleration, events, and pipeline development.Read 8 Oct 2026 · pfl.com

Variable data

Templates can map to CRM or MAP object fields to customize text and images for each recipient.Read 9 Oct 2026 · pfl.com

Who it is for

PFL presents the platform for marketing teams running account-based marketing, adoption and retention, advocacy and expansion, awareness, deal acceleration, events, and pipeline development.Read 9 Oct 2026 · pfl.com

Plans and prices

Every PFL Tactile Marketing Automation plan and price →

Where Specifiction places it

• Direct Mail Automation Software#14 of 287.7