Localyser vs RepliFast

Localyser brings reviews, messages, and surveys from multiple business locations into one web dashboard. Its AI can send personalized replies to positive reviews and turn negative reviews into tickets routed to a manager or support team member. AI insights analyze sentiment and trends and compare performance across locations. Listed integrations include Google, Yelp, TripAdvisor, Uber Eats, DoorDash, Instagram, and Facebook; it can also connect CRM data with Mailchimp and ActiveCampaign and create tickets in Jira and Zendesk. Localyser says it supports all languages, translates reviews into a primary language, and lets teams reply in the original review language. Plans include unlimited users. The Mid package costs $49 a month per location, with the price decreasing based on location count; a free trial is available. Monthly and annual subscriptions have flexible cancellation terms. There is no setup fee, and the package includes a live training session. Localyser is designed for multi-unit restaurant brands and executive, operations, marketing, and customer support teams.

RepliFast drafts responses to Google reviews in a business’s voice and can publish them to Google. A business connects its Google Business Profile by authorizing access through a Google account. Users can review and approve each suggestion or set autopilot rules by star rating. RepliFast can propose a voice based on the business website, with controls for tone, style, and custom instructions. It writes replies in the reviewer’s language and advertises support for more than 50 languages. Businesses can import existing reviews and draft responses in batches. The free plan includes five AI-generated replies per month for one business location, brand voice presets, and manual review sync. Starter is $12 a year as listed, with the plan described as $12/mo billed $144/year; Pro is $29 a month. RepliFast runs on the web and is aimed at small businesses managing Google reviews and profiles. Its policy says Google tokens are encrypted in transit and at rest, passwords are not requested or stored, and cached review data is retained for no longer than 30 days.