Locus vs Maptive

Locus brings demographic, competition, access, demand and commercial-premises information onto a map to help assess business locations. It presents population and foot-traffic patterns, nearby competition and an AI assessment of local opportunity. Reports can lay out local context, trade-offs and evidence behind a location decision. Locus Pulse follows reviews, competitor movement, reputation and market rank as indicators of neighbourhood change. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises and help organize options into comparisons, shortlists or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may use global population and age estimates through WorldPop and supported regional sources. Free map access is available, alongside a $15, paid once location report and subscriptions from $49 a month. Locus says its recommendations support decisions, not valuations or planning opinions, and do not guarantee business performance.

Maptive turns spreadsheet data into interactive online maps without requiring GIS skills. It accepts Excel workbooks, CSV files, Google Sheets, pasted data, and drag-and-drop uploads. Users can create territories, map boundaries, select areas with a lasso, and build drive-time polygons or driving-radius maps. Route optimization supports up to 70 stops. Every paid plan includes more than 60 mapping and analysis tools, while CRM mapping supports Salesforce, HubSpot, Zoho, Pipedrive, and Keap. The service includes US Census variables, Canadian census data, and UK postcode statistics. Maps can be shared by link, embedded in HTML, or exported as PNG or PDF files up to 5120×3200 pixels. Maptive runs in a browser, including on smartphones and tablets, and lists Android, iOS, Windows, and API availability. It is cloud-only and has no self-hosted version. A free plan and 10-day trial are listed. The 45 Day Pass costs $25,045, paid once; Pro costs $1,250,110 a year, and Team costs $2,500,220 a year.