Locus
locusintel.io
What it is
Locus brings demographic, competition, access, demand and commercial-premises information onto a map to help assess business locations. It presents population and foot-traffic patterns, nearby competition and an AI assessment of local opportunity. Reports can lay out local context, trade-offs and evidence behind a location decision. Locus Pulse follows reviews, competitor movement, reputation and market rank as indicators of neighbourhood change. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises and help organize options into comparisons, shortlists or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may use global population and age estimates through WorldPop and supported regional sources. Free map access is available, alongside a $15, paid once location report and subscriptions from $49 a month. Locus says its recommendations support decisions, not valuations or planning opinions, and do not guarantee business performance.
Spec sheet
- What it does
- Locus brings demographics, nearby competition, access, demand indicators and available commercial premises into one map to help evaluate business locations.Read 3 Oct 2026 · locusintel.io
- Support
- The contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London.Read 3 Oct 2026 · locusintel.io
- Headquarters
- London, United KingdomRead 28 Sep 2026 · locusintel.io
- API access
- The terms say API access requires a valid key and is subject to rate limits.Read 3 Oct 2026 · locusintel.io
- Assistant
- Ask Locus can navigate the map, change catchment settings, inspect available evidence, find commercial premises and help move options into comparisons, shortlists or projects.Read 3 Oct 2026 · locusintel.io
- Company history
- The About page says the founder began seeking a retail business location in 2025 and built an internal prototype after struggling with fragmented research.Read 3 Oct 2026 · locusintel.io
- Coverage
- The United Kingdom and United States have the deepest demographic coverage, while other markets may use global population and age estimates through WorldPop and supported regional sources.Read 3 Oct 2026 · locusintel.io
- Data security
- Locus says it implements appropriate technical and organisational measures to protect personal information, but does not guarantee absolute security.Read 3 Oct 2026 · locusintel.io
- Data sources
- The privacy policy says Locus uses Google Places API for business and competition data and OpenAI technology to analyse aggregated, non-personal location data.Read 3 Oct 2026 · locusintel.io
- Decision limits
- Locus says its recommendations are decision support, not a valuation, planning opinion or guarantee of business performance.Read 3 Oct 2026 · locusintel.io
- Location signals
- The product presents population, foot-traffic patterns, competition and an AI assessment of local opportunity.Read 3 Oct 2026 · locusintel.io
- Monitoring
- Locus Pulse tracks reviews, competitor movement, reputation and market rank as a live read of neighbourhood changes.Read 3 Oct 2026 · locusintel.io
- Reports
- Locus can create reports that present local context, trade-offs and evidence behind a location decision.Read 3 Oct 2026 · locusintel.io
- Who it is for
- Locus describes workflows for commercial real estate advisers, franchise and multi-site retail teams, and business owners or marketing teams.Read 3 Oct 2026 · locusintel.io
Plans and prices
Free map access Free Browse the map and use measuring tools · Free account adds population, density and gender snapshot Read 3 Oct 2026 · locusintel.io
One-time location report $15, paid once One location · Full location data · AI score and analysis Read 3 Oct 2026 · locusintel.io
Explore $49 a month 5 research runs/month · Direct competitors · Footfall, demand and accessibility signals · AI score and recommendation · PDF export Read 3 Oct 2026 · locusintel.io
Monitor $79 a month Up to 3 monitored businesses · 3 research runs/month · Pulse neighbourhood brief · Ask Locus · Weekly digest emails · Alert notifications Read 3 Oct 2026 · locusintel.io
Research $99 a month 10 research runs/month · White-label reports · Compare up to 5 locations · Projects, shortlists and network map · Heatmaps, travel time and catchments · Competitor sentiment Read 3 Oct 2026 · locusintel.io
Grow $199 a month 20 research runs/month · Locus AI Agent (Beta) · Commercial properties inventory (Beta) · Underserved Areas · Priority support Read 3 Oct 2026 · locusintel.io
Strong points and limits
Strong points
- Combines location signals and premises on a map.
- Creates reports with context, trade-offs and evidence.
- Pulse tracks reviews and competitor movement.
- Ask Locus can organize options into comparisons and shortlists.
- Free map access is available.
Limits
- Demographic coverage is deepest in the UK and US.
- Recommendations are not valuations or planning opinions.
- Recommendations do not guarantee business performance.
- API access requires a valid key and is rate-limited.
Who it suits
It suits commercial real estate advisers, franchise and multi-site retail teams, and business owners or marketing teams assessing locations. Users outside the UK and US should note that demographic coverage is deepest in those two markets.
Verdict
Locus combines location research, reports and neighbourhood monitoring in a map-based workflow. Treat its recommendations as decision support rather than a valuation, planning opinion or performance guarantee.
Where Specifiction places it
- Location Intelligence Software#11 of 367.9
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