Locus vs Maptitude
Locus
locusintel.io
Maptitude
caliper.comSide by side
| Figure | Locus | Maptitude |
|---|---|---|
| Price from | $49/mo | $66.25/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 6 | 11 |
| Spec score · Location Intelligence Software | 7.9 (#11) | 8.8 (#3) |
| Company history | The About page says the founder began seeking a retail business location in 2025 and built an internal prototype after struggling with fragmented research. | LinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts. |
| Headquarters | London, United Kingdom | Newton, Massachusetts, USA |
| Support | The contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London. | Pricing information states complimentary phone and email support is provided for 60 days after purchase, with possible extensions at Caliper's discretion. |
| What it does | Locus brings demographics, nearby competition, access, demand indicators and available commercial premises into one map to help evaluate business locations. | Maptitude maps and analyzes location data for sales territories, routes, site selection, demographics and business decisions. |
Plans
Locus
- Free map accessFree
- One-time location report$15, paid once
- Explore$49 a month
- Monitor$79 a month
- Research$99 a month
- Grow$199 a month
Maptitude
- Maptitude Desktop No Subscription$1,095, paid once
- Maptitude Online$795 a year
- Desktop Subscription$795 a year
- Maptitude Desktop Subscription$795 a year
- Maptitude Online$795 a year
- Desktop (No Subscription)$1,095, paid once
- Enterprise Subscription$1,095 a year
- Maptitude Desktop (No Subscription)$1,095, paid once
- Maptitude Remote Desktop Subscription$1,095 a year
- Maptitude Remote Desktop (No Subscription)$1,395, paid once
In their own words
Locus
Locus brings demographic, competition, access, demand and commercial-premises information onto a map to help assess business locations. It presents population and foot-traffic patterns, nearby competition and an AI assessment of local opportunity. Reports can lay out local context, trade-offs and evidence behind a location decision. Locus Pulse follows reviews, competitor movement, reputation and market rank as indicators of neighbourhood change. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises and help organize options into comparisons, shortlists or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may use global population and age estimates through WorldPop and supported regional sources. Free map access is available, alongside a $15, paid once location report and subscriptions from $49 a month. Locus says its recommendations support decisions, not valuations or planning opinions, and do not guarantee business performance.
Maptitude
Maptitude maps and analyzes location data for business planning, including sales territories, routes, site selection, and deliveries. Its tools cover territory balancing, vehicle routing, drive-time rings, facility location analysis, and delivery planning. Users can build heat, thematic, cluster, radius, 3D, and customized maps, then create PDF or Excel reports. The desktop product supports two-way synchronization with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, along with more than 70 geospatial formats. Included GISDK provides more than 850 GIS functions callable from Windows applications written in.NET languages, R, and Python. Browser-based Maptitude Online supports interactive map sharing, team permissions, and real-time collaboration. Desktop Maptitude requires 64-bit Windows; Mac users can run Windows through virtualization or use Maptitude Online in a browser. Plans include Maptitude Online at $795 a year and desktop subscription at $795 a year. A no-credit-card 30-day trial is available.