Locus vs Sitewise Analytics
Locus
locusintel.io
Sitewise Analytics
sitewise.comSide by side
| Figure | Locus | Sitewise Analytics |
|---|---|---|
| Price from | $49/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 6 | 1 |
| Spec score · Location Intelligence Software | 7.9 (#11) | 7.6 (#18) |
| Company history | The About page says the founder began seeking a retail business location in 2025 and built an internal prototype after struggling with fragmented research. | Sitewise Analytics says it adopted that name after a management buy-out on March 15, 2012; its FAQ says the mapping technology originated in 1967 as Tetrad Computer Applications. |
| Data sources | The privacy policy says Locus uses Google Places API for business and competition data and OpenAI technology to analyse aggregated, non-personal location data. | Its data partners cover categories including demographics, psychographics, traffic and mobility, points of interest, and land and construction. |
| Headquarters | London, United Kingdom | Vancouver, British Columbia, Canada |
| Support | The contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London. | Sitewise provides onboarding with a Client Services Manager and works with clients to upload data and customize Smart Reports. |
Plans
Locus
- Free map accessFree
- One-time location report$15, paid once
- Explore$49 a month
- Monitor$79 a month
- Research$99 a month
- Grow$199 a month
In their own words
Locus
Locus brings demographic, competition, access, demand and commercial-premises information onto a map to help assess business locations. It presents population and foot-traffic patterns, nearby competition and an AI assessment of local opportunity. Reports can lay out local context, trade-offs and evidence behind a location decision. Locus Pulse follows reviews, competitor movement, reputation and market rank as indicators of neighbourhood change. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises and help organize options into comparisons, shortlists or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may use global population and age estimates through WorldPop and supported regional sources. Free map access is available, alongside a $15, paid once location report and subscriptions from $49 a month. Locus says its recommendations support decisions, not valuations or planning opinions, and do not guarantee business performance.
Sitewise Analytics
Sitewise Analytics provides mapping analytics and predictive models for site selection and market planning at multi-unit brands. Its configurable platform brings together data, workflows, pipelines, reports, and maps to support planning. Explainable predictive models are intended to inform strategic real estate roadmaps, while whitespace analysis models market capacity and store spacing while accounting for the balance between new sales and cannibalization. Sitewise Mobile supports site tours, navigation, data access, reports, and site packages on phones and tablets. The company says it can connect with lease administration, project management, CRM, financial, and other enterprise systems. Data can be updated through scheduled workflows or on a user-selected schedule, using drag and drop, SFTP, or API. Sitewise serves restaurant, retail, and location-based service brands, with users ranging from analysts to C-suite executives. It offers a free Market Grid plan with 70 curated geospatial data variables and eight preset trade area options, but use requires a Sitewise account. Other pricing is available on request.