Locus vs Smappen
Locus
locusintel.ioSmappen
smappen.comSide by side
| Figure | Locus | Smappen |
|---|---|---|
| Price from | $49/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Location Intelligence Software | 7.9 (#11) | 7.2 (#24) |
| Coverage | The United Kingdom and United States have the deepest demographic coverage, while other markets may use global population and age estimates through WorldPop and supported regional sources. | The pricing page lists demographic and business data coverage in the United States, Canada, Australia, United Kingdom, France, Belgium, and Spain. |
| Headquarters | London, United Kingdom | Toulouse, France |
| Reports | Locus can create reports that present local context, trade-offs and evidence behind a location decision. | Smappen can generate formatted Word reports summarizing population and business data for an area. |
| Support | The contact page directs support and partnership enquiries through its message form and lists an address in Holborn, London. | The pricing comparison lists documentation and in-app AI-assisted help, human support via chat, and a dedicated customer success manager across its plans. |
Plans
Locus
- Free map accessFree
- One-time location report$15, paid once
- Explore$49 a month
- Monitor$79 a month
- Research$99 a month
- Grow$199 a month
In their own words
Locus
Locus brings demographic, competition, access, demand and commercial-premises information onto a map to help assess business locations. It presents population and foot-traffic patterns, nearby competition and an AI assessment of local opportunity. Reports can lay out local context, trade-offs and evidence behind a location decision. Locus Pulse follows reviews, competitor movement, reputation and market rank as indicators of neighbourhood change. Ask Locus can navigate the map, adjust catchments, inspect evidence, find commercial premises and help organize options into comparisons, shortlists or projects. The product describes workflows for commercial real estate advisers, franchise and multi-site retail teams, business owners and marketing teams. Demographic coverage is deepest in the United Kingdom and United States; other markets may use global population and age estimates through WorldPop and supported regional sources. Free map access is available, alongside a $15, paid once location report and subscriptions from $49 a month. Locus says its recommendations support decisions, not valuations or planning opinions, and do not guarantee business performance.