LOFT vs RealPage Leasing

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.

RealPage Leasing brings together tools for digital apartment leasing, supporting renters and onsite property teams through applications, tours, screening, signatures, payments, and document handling. LOFT guides renters through application, approval, and signing, with identity and income verification and AI support. Online Leasing supports custom-branded applications, lease renewals, eSignature, electronic payments, and document storage, and is described as compatible with all major property management systems. Payment portals accept ACH, credit cards, and debit cards. Prospect ID Document Validation checks government-issued ID on a mobile phone and returns a pass-or-fail result in seconds, but does not support Illinois IDs. The AI Leasing Agent can answer by chat, text, voice, or email, schedule tours, and send follow-ups. Other listed tools include a Contact Center, AI Screening, and CRM functions for lead management, communications, automation, and analytics. RealPage serves owners and managers across several rental housing types. Pricing is on request; the page does not display a price.