LOFT vs ShowMojo

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.

ShowMojo is an automated leasing platform for residential property managers filling vacancies. It automates listing syndication, inquiry responses, showing coordination, prospect follow-up, and reporting. Listings can reach 35 marketplace partnerships, including Zillow, Apartments.com, Trulia, Zumper, and HotPads. Prospects can schedule agent-led or self-guided tours around configured availability. Rental applications support employment, income, pets, vehicles, references, occupants, and custom questions, with screening powered by Experian credit reporting. Self-showing safeguards include ID checks, liveness detection, geolocation verification, and time-limited access codes. Integrations include AppFolio, Buildium, Entrata, Rent Manager, Rentvine, Yardi, and Zapier. The REST API uses OAuth2, handles up to 100 listings per request, and receives inquiries in real time. ShowMojo offers Android, iOS, web, and API access. Pro starts at $1.30 a year per unit on annual billing or $50 a month per listing; Ultra starts at $2.70 a year per unit or $110 a month per listing.