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SPECIFICTION
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Lofty vs myRealPage

Lofty

lofty.com

myRealPage

myrealpage.com

Side by side

FigureLoftymyRealPage
Price from—$69.99/mo
Free plan——
Free trial—Yes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published41
Spec score · Real Estate Website Builders8.1 (#11)7.9 (#13)
HeadquartersPhoenix, Arizona, United StatesWinnipeg, Manitoba, Canada
IntegrationsOfficial integration pages name Dotloop, Brokermint, Gmail, BombBomb, MailChimp, Microsoft Exchange, Google Calendar, Zapier, Microsoft Teams and Piesync.The integrations page lists Adwerx, HoodQ, Mailchimp, Pixilink, Zapier, iXACTContact, Follow Up Boss, HubSpot and kvCORE.
Lead generationLofty says it offers more than 33 lead-generation methods, including Google PPC, Google Local Services Ads, cross-platform marketing, Bloom and Blast.Lead tools include VOW, MLS email alerts, lead generation forms, contact import and export, CRM connections and lead management.
What it doesLofty is an agentic AI operating system combining real-estate CRM, lead generation, marketing automation, IDX websites and transaction tools.myRealPage provides online marketing solutions and websites for real estate agents and broker offices in Canada and the US.

Plans

Lofty

  • Lofty AgentPriced on request
  • Lofty BrokerPriced on request
  • Lofty EnterprisePriced on request
  • Lofty TeamPriced on request

Lofty pricing →

myRealPage

  • myRealPage$69.99 a month

myRealPage pricing →

In their own words

Lofty

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myRealPage

myRealPage has no write-up on Specifiction yet; its figures are above.

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