Loga vs Loyalty Interchange Protocol

Loga combines CRM and loyalty tools with e-commerce features including points and rewards, coupons, an online store, booking, and customer insights. Businesses can create electronic membership cards, while customers earn points on purchases, follow reward progress on mobile devices, or collect points by scanning a QR code. The feature list also includes e-coupons, multi-tier memberships, analytics dashboards, and chat. Businesses can send offers and promotions through push notifications without extra charges. Loga is optimized for LINE Official Account; the maker says customers can use a merchant's membership card through LINE without downloading an app. The Loga API can connect POS and e-commerce systems, and the service can connect to payment gateways and delivery providers. Loga says it can create bespoke iOS and Android apps using a business's brand and selected features. The free plan allows 100 members and one admin, and lists one reward and one coupon. Starter costs 490 THB a month and lists 1,000 members and five admins.

Loyalty Interchange Protocol (LIP) is an open-source loyalty platform and vendor-neutral transaction protocol for restaurant technology teams that own integration work. Its checkout lifecycle includes member lookup and enrollment, balances and ledger history, order evaluation, accrual, redemption, reversal, and refund-safe adjustments. Its restaurant order model represents items, modifiers, discounts, fees, taxes, tips, tenders, and totals across channels such as drive-thru, kiosk, web, mobile, pickup, delivery, and catering. Supported program types include points, visits or stamps, wallet credit, paid membership, and hybrid multi-account programs.

The `/platform/v1` API covers profiles, consent, behavioral events, segments, campaigns, connectors, imports, analytics, and attribution. The maker provides an Apache-2.0 reference stack for self-hosting with Docker Compose or Node.js 22 and newer. Storage described includes SQLite-backed local storage and tenant-scoped PostgreSQL for multi-instance use. Customer sign-in remains external. LIP 0.2.0 is described as pre-1.0 infrastructure, not a turnkey no-code marketing service; CSV member imports are limited to 1 MiB and 1,000 rows.