Loga

Loga is a loyalty and customer-management platform for merchants that want rewards alongside selling or booking services. Its strongest fit is a business using LINE Official Account or looking to bring memberships, promotions, and customer tools together. The main trade-off is that the free plan is tightly capped, while broader capacity and LINE integration require higher-priced tiers.

Overview

Loga combines digital membership and loyalty programs with commerce and customer-service features. Businesses can issue electronic membership cards, run rewards and coupons, and use an online store, booking, chat, and customer analytics. That breadth suits merchants who want more than a standalone points or stamp scheme, but may be unnecessary for a business seeking only a basic loyalty card.

Loga is a Metamedia Technology company based in Bangkok, Thailand.

Key features

Memberships, points, and campaigns

Customers can earn points on purchases, track reward progress on mobile devices, and collect points by scanning a QR code. E-cards, e-coupons, rewards, referral incentives, and multi-tier memberships give businesses several ways to shape a retention program. The number of rewards, coupons, and membership levels varies by plan, so a merchant with frequent or segmented campaigns will outgrow the entry tiers sooner than a business running a simple offer.

Businesses can send offers by push notification without extra charges. That removes a per-notification cost for this channel, though it does not change the plan limits on members or campaign configuration.

Commerce, customer tools, and integrations

An online store and booking sit alongside customer insights, analytics dashboards, and chat. These make Loga a broader customer-engagement package than loyalty software alone, particularly for merchants connecting sales or appointments with rewards.

Loga is optimized for LINE Official Account. Its LINE integration lets customers use a merchant's membership card inside that account without downloading another app, a useful reduction in friction for merchants whose customers already use LINE. The integration is included in Pro-Gold and Pro-Platinum. Loga says its API can connect POS, payment-gateway, delivery, and e-commerce systems; the API page presents a Swagger UI. Businesses can also commission a bespoke iOS and Android app using their brand and selected Loga features, though this is a separate capability rather than a stated plan inclusion.

Pricing

Loga uses a freemium model, with prices in THB. The annual figures below are the stated yearly billing amounts; compare them with the monthly rates before choosing a term.

PlanPriceCapacity and inclusionsFreefree100 members, 1 admin, 1 reward, 1 couponStarter490 THB a month; ฿ 5,290 /year1,000 members, 5 admins, 1 reward, 3 couponsSilver990 THB a month; ฿ 10,690 /year3,000 members, 10 admins, 1 level, 5 rewards, 5 couponsPro-Gold1,590 THB a month; ฿ 17,170 /year10,000 members, 20 admins, 3 levels, LINE integration, 3 hours of marketing supportPro-Platinum3,290 THB a month; ฿ 36,000 /year30,000 members, 50 admins, 10 levels, LINE integration, 6 hours of marketing supportFree is a way to start a small program, but 100 members, one administrator, one reward, and one coupon leave little room for a growing customer base or varied offers. Starter raises the member cap to 1,000 and the admin count to five; its single reward remains a constraint for merchants wanting several reward choices. Silver adds capacity for 3,000 members and 10 admins, plus five rewards and five coupons, but still has only one membership level.

Pro-Gold is the first tier with LINE integration and three membership levels, alongside a 10,000-member cap and 20 admins. Pro-Platinum expands those limits to 30,000 members, 50 admins, and 10 levels, and doubles the included marketing support from three to six hours. These upper tiers are more appropriate for larger or more segmented programs; smaller merchants should weigh that extra capacity against the substantial increase over Starter or Silver.

Member and points import are included from Starter upward. Member and transaction export are listed for Pro-Gold and Pro-Platinum, which matters to businesses that need those data workflows. The pricing page also lists restaurant POS integrations, but Loga's broader integration approach is through its API.

Platforms

Loga supports Android, iOS, web, and API. The LINE card experience can spare customers from installing a separate app, while the bespoke branded app option is for businesses that want their own iOS and Android presence.

Who it's for

Loga is best suited to merchants that want to combine a loyalty program with coupons, booking or online sales, and customer communication. It is particularly relevant to businesses using LINE Official Account, and to teams that need multiple administrators or membership levels as their program scales. A business with a very small audience can start free, but the low caps make that plan a test of fit rather than a durable choice for a substantial program.

It is less compelling for a business that needs only a minimal points scheme, or one that wants member and transaction exports below the two highest tiers. Businesses needing a branded standalone app should also account for that as a bespoke option rather than assuming it comes with a subscription.

Pros and cons

Pros: Loyalty, coupons, booking, online sales, chat, and customer insights share one platform, suiting merchants who want connected customer tools rather than a loyalty-only product.

Pros: LINE membership-card access avoids a separate app download for customers, with LINE integration available on Pro-Gold and Pro-Platinum.

Pros: Push promotions carry no extra charge, and the API can connect POS and other commerce services.

Cons: Free is limited to 100 members, one admin, one reward, and one coupon, so a growing or varied program quickly needs a paid plan.

Cons: LINE integration and member or transaction export are reserved for the two highest tiers, limiting those workflows on cheaper plans.

Alternatives

For a restaurant-focused directory comparison, see Restaurant Loyalty Software. Choose Loyalzoo instead if a paid plan with points- or stamp-based loyalty, basic SMS, email, and push marketing, plus subscriptions and memberships, better matches the need; its GROW plan is $77 a month. ChefDesk is another paid option with pricing based on outlets and modules, so it may suit a buyer comparing that pricing structure.

Hang is a paid alternative. Letstamp may suit a business wanting campaign-based loyalty with a defined entry plan: Letstamp Platform is $32 a month, billed monthly, for one branch and two campaigns, with extra branches at $16/month, extra campaigns at $10/month, and a 7-day free trial. Hospo Solutions is a paid alternative with a free trial. PAR Engagement is another paid option. CardFree Loyalty may fit a buyer who prefers to pay only for needed functionality and contact the provider for a demo. Como Sense is another paid alternative.

Verdict

Choose Loga if you want loyalty, customer communications, and commerce or booking features together, especially if LINE membership access matters to your customers. Its free tier offers a narrow starting point, and the upper plans provide the capacity and integrations for larger programs. Look elsewhere if you need a simple loyalty tool without the broader feature set, or need export capabilities without moving to Pro-Gold or Pro-Platinum.