Loyalzoo

Loyalzoo is a merchant service for digital loyalty, customer marketing, memberships and subscription payments. It is strongest for independent and smaller businesses that want rewards and recurring billing in the same system. The $77-per-month entry point is substantial enough that merchants should confirm they will use more than a basic loyalty scheme.

Overview

Loyalzoo brings together points or stamp rewards, campaign messaging and membership payments. That breadth can reduce the need to coordinate separate tools for repeat-customer incentives and subscriptions. It is less compelling for a business seeking only a low-cost loyalty program, particularly if it will send frequent SMS promotions or points notifications and need to buy additional messaging credits.

Customers can join a loyalty program with an email address or phone number without installing an app. Merchants can also offer a branded web app or the Loyalzoo app. Removing the app requirement is a practical advantage for businesses whose customers may not want another download; the additional app options remain available for those who do.

Key features

Businesses can choose points-based or stamp-based loyalty and offer discounts, coupons or free items. This gives merchants room to use either a points balance or a familiar stamp-style reward, while the plan choice determines access to more advanced loyalty features: tiered loyalty is included with Smart, not Grow.

Campaigns can be manual or automated and sent by SMS, email or push notification. Targeted promotions and birthday rewards support more focused outreach, but SMS promotions and points notifications consume messaging credits. Grow and Smart each include 5,000 credits; merchants with heavier messaging needs should account for the possibility of buying more in-app.

Subscriptions combine recurring payments with one-time card-on-file charges and membership-benefit tracking. Loyalzoo says it automatically handles declined or expired cards, a useful feature for businesses collecting payments over time. It also says card-on-file payments are provided within PCI compliance.

Integrations include Clover, Epos Now, Aevi, Poynt, Square, Sunmi and PAX. Merchants can use Zapier to complement in-store loyalty with online rewards. This mix is useful for businesses already using a supported point-of-sale system or connecting online services through Zapier; custom API and app or website integrations are reserved for the Multi plan.

Loyalzoo says merchants own their customer list and transaction and points data, and that it does not send that data to other third-party systems without consent. Phone support is offered in the UK and US, alongside getting-started help articles.

Pricing

Loyalzoo is paid software, with no free plan and a 7-day trial. Grow costs $77 a month, billed $77 /mo. It includes points- or stamp-based loyalty, basic SMS, email and push marketing, subscriptions and memberships, and automated recurring payments. It is the entry tier for a merchant that needs the core loyalty and payment combination, but it does not include Smart’s targeted promotions, tiered loyalty or unlimited personalization.

Smart costs $167 a month, billed $167 /mo. It includes everything in Grow, plus targeted promotions and rewards, tiered loyalty, unlimited personalization and 5,000 messaging credits. The included credits give it a clear allowance for messaging, but they do not make SMS and points notifications unlimited. This tier is the better fit for merchants that will use more tailored campaigns and loyalty levels.

Multi has custom pricing and includes everything in Smart, a dedicated account manager, consolidated billing, custom API integrations, and custom integration with an app and website. It is aimed at businesses whose integration or account-management needs exceed the standard plans; the custom price calls for a direct cost comparison before committing.

Platforms

The merchant software runs in a browser on PC or Mac, and Loyalzoo for Business is available on iOS and Android. The listed platform coverage also includes web, macOS and Windows, along with an API. Customers can join without an app, or use the branded web app or Loyalzoo app.

Who it's for

Loyalzoo suits independent and small to medium-sized businesses that want loyalty rewards alongside marketing, memberships or recurring payments. It is especially relevant where a merchant uses one of the supported POS integrations, needs customers to sign up without an app, or wants to combine in-store loyalty with online rewards through Zapier. A business needing only a basic rewards program, or one that expects to send many credit-consuming messages, should weigh the monthly cost and potential credit purchases carefully.

Pros and cons

Pros: Loyalty, marketing, memberships and subscription payments sit together, including recurring billing and handling of declined or expired cards.

Pros: Customers can join by email or phone without installing an app, reducing a signup hurdle for merchants’ customers.

Pros: Grow and Smart each include 5,000 messaging credits, and Smart adds targeted promotions, tiered loyalty and unlimited personalization.

Cons: There is no free plan, and Grow starts at $77 a month, which may be difficult to justify for a merchant that only needs basic rewards.

Cons: SMS promotions and points notifications require credits, so frequent messaging can add to the plan cost.

Cons: Custom integrations and a dedicated account manager require the custom-priced Multi tier.

Alternatives

SpenVest is worth considering if a free plan and Android, iOS, web and API coverage matter more than a replacement rewards engine: its free Connect plan is limited to one location and leaves the existing rewards provider authoritative, with no SpenVest reward calculation, cashback or campaigns.

Loga offers a free plan capped at 100 members and one admin, or a Starter plan at 490 THB a month for 1,000 members, five admins, one reward and three coupons. It is a relevant alternative for a business prioritizing those member and admin allowances at a lower stated entry price.

Slant Loyalty has a free tier capped at 100 orders per month, with limited invoices and email support, making it a more suitable starting point for a business that can work within those limits.

ChefDesk is another paid option with pricing based on outlets and modules; consider it if that pricing structure better matches the business’s setup.

Loyalty Interchange Protocol is a free, self-hosted Apache-2.0 open-source stack for teams that want that deployment model instead of a paid merchant service.

Hang is another paid option for readers comparing loyalty software.

Letstamp starts at $32 a month, billed monthly, for one branch and two campaigns, with extra branches at $16/month and extra campaigns at $10/month; its 7-day free trial may suit a business seeking a lower-cost, branch-and-campaign-based starting plan.

Hospo Solutions is another paid alternative with a £100 a month Hospo Builder plan and a £200 a month Managed Website plan.

For a wider comparison, browse Restaurant Loyalty Software.

Verdict

Choose Loyalzoo if your business wants loyalty rewards, customer messaging and subscription payments under one roof, particularly with app-free customer signup and a supported POS integration. Its main advantage is that breadth; its main drawback is the paid entry price, with messaging credits to monitor. Look elsewhere if you need only basic loyalty at a lower cost or expect messaging to be a major part of your program.