Lookback vs PlaybookUX
Lookback
lookback.com
PlaybookUX
playbookux.comSide by side
| Figure | Lookback | PlaybookUX |
|---|---|---|
| Price from | $24.92/mo | $450/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Consumer Video Feedback Software | 8.2 (#4) | 8.5 (#2) |
| Spec score · Crowd Testing Tools | 8.2 (#6) | 8.5 (#2) |
| Spec score · AI User Research Tools | 8.0 (#9) | 8.3 (#4) |
| Spec score · Usability Testing Software | 8.1 (#16) | 8.5 (#7) |
| Spec score · UX Research Software | 8.0 (#10) | 8.2 (#8) |
| Spec score · User Testing | 8.1 (#9) | 8.3 (#7) |
| Spec score · User Experience Software | 8.0 (#13) | 8.4 (#8) |
| Mobile research | Dedicated iOS and Android apps capture screen, camera, voice, and on-screen gestures during mobile research. | PlaybookUX supports testing native Android and iOS apps, with participants switching between the PlaybookUX app and the app being tested on iOS. |
Plans
Lookback
- Freelance$299 a year
- Team$1,782 a year
- Insights Hub$4,122 a year
- EnterprisePriced on request
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.