Lookback vs Whyser
Lookback
lookback.comWhyser
whyser.aiSide by side
| Figure | Lookback | Whyser |
|---|---|---|
| Price from | $24.92/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · AI User Research Tools | 8.0 (#9) | 7.2 (#29) |
| Intended users | Lookback describes its platform as supporting product and research teams conducting customer research and sharing findings with stakeholders. | The site presents Whyser for researchers, product managers, and marketers conducting studies such as product validation, pain point discovery, concept testing, and brand perception research. |
| Product | Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. | Whyser is an AI-powered qualitative insights platform that conducts customer interviews and analyzes results. |
| Security | Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. | Whyser says it uses cloud infrastructure with encryption in transit and at rest, strict access controls, and secure storage for voice or video recordings; recordings are not used for biometric identification. |
Plans
Lookback
- Freelance$299 a year
- Team$1,782 a year
- Insights Hub$4,122 a year
- EnterprisePriced on request
In their own words
Whyser
Whyser is an AI-powered qualitative insights platform for conducting customer interviews and analyzing results. Its voice interviews adapt questions to participant responses and can ask for deeper detail. Depending on plan, studies can include video, screen recordings, visual stimuli, Figma usability tasks, and card sorting. Analysis features include interview summaries, custom reports, and a knowledge vault where users can query findings supported by participant quotes.
Customers can bring their own participants or recruit through Whyser’s partners, which the site says provide access to millions of global B2B and B2C participants. English is the default language, with additional languages supported and more available on request. The Free plan includes 10 interviews of up to 25 minutes, plus summaries, analysis, chat with data, reports, and voice recordings. Plus allows custom interview counts and interviews up to 60 minutes. Business advertises unlimited interviews and length with an asterisk that the page does not explain. Whyser is presented for researchers, product managers, and marketers working on studies such as product validation, pain-point discovery, concept testing, and brand perception. For research requiring empathy, connection, or physical presence, Whyser says a human interviewer may be preferable.