Looker vs Microsoft Power BI

Looker helps organizations explore, share, and visualize company data for business decisions. Its LookML semantic models define dimensions, aggregates, calculations, and relationships, then use those definitions to generate SQL queries. Gemini-powered natural-language analytics lets users ask questions, while Dashboard Agents provide summaries and explorations grounded in governed metrics. Looker connects to BigQuery, Spanner, Cloud SQL for MySQL, Cloud SQL for PostgreSQL, and other Google services. The Looker Marketplace offers applications, prebuilt LookML models, visualizations, and actions for delivering data to third-party services. Listed capabilities include hourly refresh, row-level security, scheduled reports, and embedded analytics. Deployment is hybrid, with web, Android, iOS, API, and self-hosted options. Mobile apps let users view Looks and dashboards. Google documents TLS 1.2 or later for data in transit and AES-256 encryption for locally stored sensitive application data. A free 14-day trial is advertised, but there is no free plan. Standard, Enterprise, and Embed each list one production instance, 10 Standard Users, and two Developer Users; their API call allowances differ. Pricing is on request.

Microsoft Power BI is a business intelligence tool for exploring data and creating interactive reports and dashboards. A free account supports reports and dashboards for personal use, and Power BI Desktop is a free download for data exploration and report authoring. Sharing reports requires upgrading to Pro or Premium. Native mobile apps are available for Windows, iOS, and Android, while Power BI also integrates with Microsoft 365, Azure, Purview, Dynamics 365, and Power Platform. Users can ask questions about data in natural language, with Copilot generating visuals and reports. Insights can be shared through Microsoft Teams, PowerPoint, SharePoint, and other apps, and developers can embed interactive reports in their own applications. Power BI includes scheduled reports, hourly refresh frequency, row-level security, and embedded analytics. Pro costs $14 a month when paid yearly; Premium Per User costs $24 a month when paid yearly. Power BI Embedded is listed at as little as $1 per hour for analytics. The free account does not require a credit card, and regional pricing can vary by currency, country, and other regional factors.