Loop & Tie vs SmartGift

Loop & Tie is a choice-based gifting platform for businesses and individuals. Senders browse curated gift collections, customize the experience and send a gift using the recipient’s email address. Recipients can select an item or direct the gift to charity. Unredeemed gifts expire after three months by default, or earlier if the sender sets a deadline; expired or canceled gift value returns to the sender’s account as Loop & Tie credit.

The Free plan costs nothing and includes one user, API access for basic integration needs and $5/gift flat-rate shipping. Essentials is billed at $500/year; it includes three users, three teams and free shipping. Premium is billed at $5,000/year, with unlimited users, five teams and priority support. Customization options—including logos, email designs, messages, collections and kits—vary by subscription. Listed integrations serve sales, marketing and HR teams, and Loop & Tie says it connects to more than 60 HRIS platforms. The company says it sequesters twice the carbon emitted by each shipped gift and uses recyclable or biodegradable packaging.

SmartGift has no write-up on Specifiction yet; its figures are above.