Goody From $20/mo · Free plan 9.2 Visit 
Loop & Tie
loopandtie.com
What it is
Loop & Tie is a choice-based gifting platform for businesses and individuals. Senders browse curated gift collections, customize the experience and send a gift using the recipient’s email address. Recipients can select an item or direct the gift to charity. Unredeemed gifts expire after three months by default, or earlier if the sender sets a deadline; expired or canceled gift value returns to the sender’s account as Loop & Tie credit.
The Free plan costs nothing and includes one user, API access for basic integration needs and $5/gift flat-rate shipping. Essentials is billed at $500/year; it includes three users, three teams and free shipping. Premium is billed at $5,000/year, with unlimited users, five teams and priority support. Customization options—including logos, email designs, messages, collections and kits—vary by subscription. Listed integrations serve sales, marketing and HR teams, and Loop & Tie says it connects to more than 60 HRIS platforms. The company says it sequesters twice the carbon emitted by each shipped gift and uses recyclable or biodegradable packaging.
Spec sheet
- What it does
- Loop & Tie is a corporate gifting platform where recipients select a gift from a curated collection or donate to charity.Read 15 Oct 2026 · loopandtie.com
- Product
- Loop & Tie is a choice-based gifting platform where recipients select a gift from a curated collection.Read 30 Sep 2026 · loopandtie.com
- Audience
- Loop & Tie says the platform is used primarily by B2B marketing, sales and customer-service teams, as well as individuals.Read 30 Sep 2026 · loopandtie.com
- API
- The Free plan includes API access for basic integration needs.Read 30 Sep 2026 · loopandtie.com
- Integrations
- The integrations page lists Salesforce for sales, HubSpot, Marketo and Pardot for marketing, and Workday, Okta and JustWorks for HR teams.Read 30 Sep 2026 · loopandtie.com
- Privacy
- The privacy policy applies to Loop & Tie websites, mobile applications and other services and covers collection, storage and sharing of personal data.Read 30 Sep 2026 · loopandtie.com
- Support
- The free plan includes help-center and live-chat support; paid tiers add priority support and client-success services.Read 15 Oct 2026 · loopandtie.com
- License
- The terms prohibit copying, modifying, reverse engineering, scraping, sublicensing or creating derivative works, indicating proprietary software rather than open source.Read 15 Oct 2026 · loopandtie.com
- Founded
- 2013Read 28 Sep 2026 · loopandtie.com
- Address collection
- The recipient supplies a physical shipping address during redemption, so the sender only needs an email address.Read 15 Oct 2026 · loopandtie.com
- Analytics
- The platform tracks redemption, thank-you notes, engagement, open rates and campaign performance.Read 15 Oct 2026 · loopandtie.com
- API environments
- Developer access provides separate live tokens that can incur charges and sandbox tokens that send no emails or incur no charges.Read 15 Oct 2026 · docs.loopandtie.com
- Branding limitation
- Marketplace gifts cannot carry the sender's logo; branding is offered through packaging, inserts or sender-provided swag.Read 15 Oct 2026 · loopandtie.com
- Bulk API
- The API includes an atomic bulk-gifts endpoint that creates all requested gifts or none of them.Read 15 Oct 2026 · docs.loopandtie.com
- Charitable giving
- Recipients can redirect the gift value to a charity or cause instead of selecting merchandise.Read 15 Oct 2026 · loopandtie.com
- Choice-based gifting
- Senders choose a collection and recipients choose their preferred item after receiving an email.Read 15 Oct 2026 · loopandtie.com
- Company founding
- LinkedIn lists the company as founded in 2013.Read 15 Oct 2026 · linkedin.com
- Company size
- LinkedIn lists Loop & Tie as an 11–50 employee software-development company headquartered in Austin, Texas.Read 15 Oct 2026 · linkedin.com
- Customization
- Users can customize email headers, redemption pages, messages, collections, packaging and kits depending on plan.Read 15 Oct 2026 · loopandtie.com
- Documentation
- Public developer documentation includes getting started, OAuth, endpoint reference and webhook guides.Read 15 Oct 2026 · docs.loopandtie.com
- GetApp listing
- GetApp lists delivery tracking and reporting/analytics as key features but shows no user rating data.Read 15 Oct 2026 · getapp.com
- Gift expiration
- Unredeemed gifts expire after three months by default, with an option to set an earlier date.Read 15 Oct 2026 · loopandtie.com
- HR integrations
- The integrations hub lists HRIS connections for employee gifting and data synchronization.Read 15 Oct 2026 · loopandtie.com
- HRIS coverage
- Loop & Tie says it integrates with more than 60 HRIS platforms, including Rippling, Workday, JustWorks, Bamboo, ADP, Okta, TriNet, Sage HR and Paychex.Read 30 Sep 2026 · guides.loopandtie.com
- Legal entity
- Crunchbase identifies the legal name as Loop & Tie Inc. and lists founder Sara Rodell.Read 15 Oct 2026 · crunchbase.com
- Limit: gift variety
- G2's review summary identifies requests for more variety at some price points.Read 15 Oct 2026 · g2.com
- Limit: Salesforce logging
- A G2 reviewer says gift activities require manually creating a Salesforce Flow for logging.Read 15 Oct 2026 · g2.com
- Marketing integrations
- Marketing automation integrations include HubSpot, Marketo and Pardot, with trigger-based gifting workflows.Read 15 Oct 2026 · loopandtie.com
- Marketplace
- The marketplace contains curated gifts from small businesses, artisans and underrepresented makers.Read 15 Oct 2026 · loopandtie.com
- Notable news
- A June 10, 2025 product post announced the Contacts Hub for organizing people, milestones, teams and regions.Read 15 Oct 2026 · loopandtie.com
- Notable release
- A July 18, 2024 release post described a redesigned interface, refreshed dashboard and easier access to advanced features.Read 15 Oct 2026 · loopandtie.com
- OAuth
- Third-party integrations can use an OAuth 2.0 authorization-code flow with client ID, client secret and access tokens.Read 15 Oct 2026 · docs.loopandtie.com
- Praise: recipient choice
- G2 reviewers value letting recipients choose gifts or donate, which they say improves relevance and reduces waste.Read 15 Oct 2026 · g2.com
- Praise: usability
- G2 reviewers repeatedly praise the easy setup, simple dashboard and straightforward gifting workflow.Read 15 Oct 2026 · g2.com
- Privacy processing
- The privacy policy says personal data may be shared with service providers, analytics, payment, marketing and fraud-prevention vendors.Read 15 Oct 2026 · loopandtie.com
- Rating on Capterra
- 0.0 out of 5 from 0 reviews.Read 15 Oct 2026 · capterra.com
- Rating on G2
- 4.8 out of 5 from 14 reviews.Read 15 Oct 2026 · g2.com
- Recipient options
- Recipients can choose an item from the collection or donate to charity instead.Read 30 Sep 2026 · loopandtie.com
- REST API
- Loop & Tie exposes a REST API documented with JSON:API-style responses and bearer authentication.Read 15 Oct 2026 · docs.loopandtie.com
- Salesforce integration
- Loop & Tie provides a native Salesforce application for sending gifts from Salesforce.Read 15 Oct 2026 · guides.loopandtie.com
- Security statement
- Terms require users to protect credentials and state that internet communications cannot be guaranteed confidential.Read 15 Oct 2026 · loopandtie.com
- Sending workflow
- Senders browse collections, customize the experience, and send gifts using only the recipient’s email address.Read 30 Sep 2026 · loopandtie.com
- Shipping limitation
- Most marketplace collections ship only within the mainland United States, Alaska and Hawaii; international collections are required for other countries.Read 15 Oct 2026 · loopandtie.com
- Status
- The public status page currently reports the gift redemption experience, dashboard, supplier dashboard, marketing site and API as operational.Read 15 Oct 2026 · status.loopandtie.com
- Sustainability
- Loop & Tie says each shipped gift has a net positive carbon impact through land restoration and regenerative agriculture initiatives.Read 15 Oct 2026 · loopandtie.com
- Unredeemed value
- When a gift expires or is canceled, its value is returned to the sender’s account as Loop & Tie credit.Read 30 Sep 2026 · loopandtie.com
- Webhooks
- Webhook endpoints send HTTP POST requests with JSON payloads when gifts are sent, redeemed or otherwise changed.Read 15 Oct 2026 · docs.loopandtie.com
- Zapier
- The free plan and official feature pages advertise Zapier connectivity for workflow automation.Read 15 Oct 2026 · loopandtie.com
Plans and prices
Loop & Tie Free Free $0/year 1 user · full marketplace · $5/gift shipping · basic API Read 15 Oct 2026 · loopandtie.com
Loop & Tie Essentials $500 a year $500/year 3 users · 3 teams · free shipping · custom collections Read 15 Oct 2026 · loopandtie.com
Loop & Tie Premium $5,000 a year $5,000/year Unlimited users · 5 teams · advanced automation · priority support Read 15 Oct 2026 · loopandtie.com
Build Your Own Priced on request Let's chat Custom teams, permissions, integrations and fulfillment Read 15 Oct 2026 · loopandtie.com
Strong points and limits
Strong points
- Recipients can choose a gift or donate to charity.
- Expired or canceled gift value returns as account credit.
- Free plan includes API access for basic integration needs.
- Customization covers logos, messages, collections and kits.
- Company says packaging is recyclable or biodegradable.
Limits
- Free plan has a $5/gift flat-rate shipping charge.
- Unredeemed gifts expire after three months by default.
- Customization options vary by subscription level.
Who it suits
It suits B2B marketing, sales and customer-service teams that want recipients to choose a gift, as well as individuals. Its API and listed CRM and HRIS integrations may fit teams connecting gifting with existing systems.
Verdict
Loop & Tie centers gifting on recipient choice, with charity as an alternative and expired value returned as credit. The Free plan includes API access, while higher plans add users, teams, shipping terms or priority support.
Where Specifiction places it
- Sales Gifting Software#5 of 308.7
- Gifting Software#4 of 188.6
