Loop11 vs PlaybookUX

Loop11 is an online usability testing platform for studies of websites, apps, prototypes, and wireframes. It supports moderated and unmoderated testing, information architecture studies, true-intent research, A/B tests, benchmarking, and search-findability studies. Teams can examine results with clickstream analytics, heatmaps, session recordings and replay, and AI insights. Its AI Insights feature uses OpenAI and ChatGPT to analyze task results and create participant summaries, findings, and design recommendations. Studies can run on Apple and Windows computers, iPhones and iPads, and Android phones and tablets. No-code studies can use a desktop browser extension or mobile apps. A Slack integration shares study notes and video clips and sends milestone updates to selected channels. Loop11 lists a 14-day free trial with three studies and Enterprise features, with no credit card required. Pricing starts at $179/mo (annual); listed Rapid Insights and Pro plans cost $199 a month and $399 a month. Participants are bring-your-own, and recruitment, consulting, moderator services, and extra team members are outside listed plans.

PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.