Lotame TV DMP vs OnAudience DMP
Lotame TV DMP
lotame.comOnAudience DMP
onaudience.comSide by side
| Figure | Lotame TV DMP | OnAudience DMP |
|---|---|---|
| Price from | — | $500/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Audience Data Providers | 7.4 (#4) | 7.1 (#8) |
| Spec score · Data Management Platforms | 7.4 (#13) | 7.0 (#20) |
| Headquarters | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. | London, United Kingdom |
| Intended users | The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools. | OnAudience describes DMPs as useful for advertisers, agencies, e-commerce businesses, publishers, and media companies managing large audience datasets. |
| Privacy | Lotame says it follows privacy by design and default and honors individuals’ choices regarding personal data processing. | OnAudience states it processes data in compliance with GDPR and CCPA and is a partner of the IAB Transparency and Consent Framework. |
| Purpose | TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation. | OnAudience DMP collects and manages data from multiple sources to create audience segments for precise online campaign targeting. |
Plans
In their own words
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].
OnAudience DMP
OnAudience DMP has no write-up on Specifiction yet; its figures are above.