Lotame TV DMP vs SKP DMP
| Lotame TV DMP | SKP DMP | |
|---|---|---|
| Platforms | Web | Web |
| Collection methods | TV viewership data; digital audience segments | demographics; app ownership; shopping behavior; destinations; device information; portal content; membership users; payment; viewing content |
| Audience segmentation | Yes | Yes |
| Activation destinations | linear TV; digital channels | DSPs; ad networks; single media; advertising media |
| CTV activation | Yes |
Listed together in Best Data Management Platforms