SKP DMP

Spec sheet

What it does

SK Planet DMP uses audience data from SK services to create segments for advertising targeting and audience analysis.Read 9 Oct 2026 · planetad.co.kr

Product

SKP DMP is SK Planet’s Data Management Platform for customer insights and marketing campaign targeting.Read 9 Oct 2026 · planetad.co.kr

Integrations

The maker's service guide describes ad tracker integration for its first-party DMP functionality.Read 9 Oct 2026 · planetad.co.kr

Support

DMP inquiries are directed to [email protected].Read 9 Oct 2026 · planetad.co.kr

Headquarters

Seongnam-si, Gyeonggi-do, South KoreaRead 28 Sep 2026 · planetad.co.kr

Analysis

The platform supports cross-segment analysis and presents multiple analysis metrics in card view.Read 9 Oct 2026 · planetad.co.kr

Audience data

Listed data categories include demographics, app ownership, shopping behavior, destinations, device information, portal content, membership users, payments, and viewing content.Read 9 Oct 2026 · planetad.co.kr

Audience segments

The service provides about 1,200 standard segments, additional PLUS segments, and custom segments developed through consultation.Read 9 Oct 2026 · planetad.co.kr

Audience upload

The service can match a company’s non-identifying customer IDs with SKP data to analyze customer demographics and behavior.Read 9 Oct 2026 · planetad.co.kr

Campaign delivery

Created targeting segments are delivered to advertising media for campaign use.Read 9 Oct 2026 · planetad.co.kr

Custom targeting

Custom segments can use behavior such as searches, purchases, app installs, and cart additions, with behavior periods up to three months and frequency of at least once.Read 9 Oct 2026 · planetad.co.kr

Data coverage

The DMP page says it holds 130 million ADIDs and cookie IDs and receives anonymized data from more than 94% of SK group companies.Read 9 Oct 2026 · planetad.co.kr

Data sources

The service collects non-personal IDs and behavioral data from SK services, including ADIDs and cookies.Read 9 Oct 2026 · planetad.co.kr

First-party audience upload

The 2026 service guide describes matching a company's anonymized customer IDs with SKP anonymized customers using ADID or cookie IDs to analyze customer demographics and behavior.Read 9 Oct 2026 · planetad.co.kr

Generated segments

The 2026 service guide includes segment creation using generative AI.Read 9 Oct 2026 · planetad.co.kr

Intended customers

The maker describes the service as supporting companies' marketing and enabling advertisers, DSPs, ad networks, and single-media businesses to target ads.Read 9 Oct 2026 · planetad.co.kr

Platform

The DMP platform is accessible through the web and supports creating and analyzing customer segments.Read 9 Oct 2026 · planetad.co.kr

Platform access

The DMP platform is described as a monthly service accessible through the web, with tools to create and analyze customer segments.Read 9 Oct 2026 · planetad.co.kr

Pricing model

The maker describes the DMP platform as a monthly subscription service but does not state a price on the page.Read 9 Oct 2026 · planetad.co.kr

Privacy description

The maker describes collecting anonymized IDs and anonymized user behavior data from SK services.Read 9 Oct 2026 · planetad.co.kr

Reporting

The platform offers segment cross-analysis and an Insight Report with analysis metrics displayed as cards.Read 9 Oct 2026 · planetad.co.kr

Security and privacy

The maker describes collected IDs and user data as non-personal or de-identified.Read 9 Oct 2026 · planetad.co.kr

Segments

The service offers about 1,200 standard segments, about 120 additional Plus segments, and custom segments through consultation.Read 9 Oct 2026 · planetad.co.kr

Targeting

Segments can use user interests and behavior over time, including searching, viewing, adding items to cart, and purchasing.Read 9 Oct 2026 · planetad.co.kr

Where Specifiction places it

• Data Management Platforms#25 of 306.8