Skip to content
SPECIFICTION
Get listed

Admixer DMP

admixer.com

WebAPI
Visit admixer.com
Spec score 7.7 #7 of 30 in Data Management Platforms

What it is

Admixer DMP is a data management platform for building and activating audiences for targeting. It collects user data in real time from websites, apps, and advertising activity, then provides insights into reached users and target audiences. Teams can combine first-party data, partner-provided second-party data, and built-in third-party audiences into segments. CRM, CDP, and CMS data can also be onboarded for campaign activation, and look-alike algorithms can extend target audiences. Audiences can be activated across channels and platforms. The Audience API automates audience management and data transfer; the Raw Data API provides more granular advertising activity data. Admixer DMP is built into Admixer.DSP and Admixer.SSP and supports connections to external data sources and ad platforms. Admixer says it securely collects and stores data and complies with GDPR and CCPA; third-party verification tools can be used to check data quality. The product runs on web and API platforms. Admixer says it has served brands, publishers, and advertising agencies since 2008. Pricing is on request.

Spec sheet

Purpose
Admixer.DMP is a data management platform for precise audience targeting.Read 7 Oct 2026 · admixer.com
Audience
The product inquiry form lists advertisers, agencies, publishers, data providers, and technology vendors as company types.Read 7 Oct 2026 · admixer.com
Integrations
The DMP is built into Admixer.DSP and Admixer.SSP and supports integration with external data sources and ad platforms.Read 7 Oct 2026 · admixer.com
Support
The DMP page invites prospective customers to describe their challenges or opportunities through its contact form.Read 7 Oct 2026 · admixer.com
Headquarters
Admixer lists its headquarters as Admixer EU GmbH in Essen, Germany.Read 7 Oct 2026 · admixer.com
Founded
2008Read 28 Sep 2026 · admixer.com
Activation
Audiences can be activated across different channels and platforms.Read 7 Oct 2026 · admixer.com
Activation and automation
Audiences can be activated across channels and platforms, with audience management and data transfer automated through the Audience API.Read 7 Oct 2026 · admixer.com
APIs
Audience API automates audience management and data transfer, while Raw Data API provides more granular data about advertising activity.Read 7 Oct 2026 · admixer.com
Audience analysis
It provides insights about reached users and target audiences.Read 7 Oct 2026 · admixer.com
Audience segmentation
Users can create segments by combining audiences from different sources.Read 7 Oct 2026 · admixer.com
Built-in availability
Admixer.DMP is described as built into Admixer.DSP and Admixer.SSP.Read 7 Oct 2026 · admixer.com
Company history
Admixer says it has helped brands, publishers, and advertising agencies since 2008.Read 7 Oct 2026 · admixer.com
Data collection
It collects user data in real time from websites, apps, and advertising activity.Read 7 Oct 2026 · admixer.com
Data onboarding
It can onboard data from CRM, CDP, and CMS systems for campaign activation.Read 7 Oct 2026 · admixer.com
Data sources
The platform supports first-party data, partner-provided second-party data, and built-in third-party audiences.Read 7 Oct 2026 · admixer.com
Look-alike audiences
It can expand target audiences using look-alike algorithms.Read 7 Oct 2026 · admixer.com
Pricing
The DMP page asks prospective customers to contact Admixer to learn more and shows no price.Read 7 Oct 2026 · admixer.com
Reporting access
The Raw Data API provides access to more granular data from advertising activity.Read 7 Oct 2026 · admixer.com
Sales and support
The DMP page invites prospective users to contact Admixer to discuss their needs; it does not state public pricing there.Read 7 Oct 2026 · admixer.com
Security and compliance
Admixer says it securely collects and stores data and is GDPR and CCPA compliant.Read 7 Oct 2026 · admixer.com
Segmentation
Users can build segments by combining users from different audiences.Read 7 Oct 2026 · admixer.com
Verification
The product page says third-party verification tools can be used to check data quality.Read 7 Oct 2026 · admixer.com

Strong points and limits

Strong points

  • Combines first-, second-, and third-party audiences.
  • Supports CRM, CDP, and CMS data onboarding.
  • Look-alike algorithms can extend target audiences.
  • Audience and Raw Data APIs serve distinct data tasks.
  • Built into Admixer.DSP and Admixer.SSP.

Limits

  • Pricing is on request.
  • The listed platforms are web and API.

Who it suits

Admixer DMP is suited to advertisers, agencies, publishers, data providers, and technology vendors that need to organize and activate audience data. It also fits teams working with CRM, CDP, or CMS data and advertising platforms.

Verdict

Admixer DMP combines multiple audience sources with segmentation and activation tools, plus APIs for audience management and granular activity data. Prospective customers must contact Admixer for pricing.

Where Specifiction places it

Alternatives to Admixer DMPAll alternatives →