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Lotame Spherical Data Collaboration Platform

lotame.com

From $1/mo WebAPI
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Spec score 8.1 #4 of 30 in Data Management Platforms

Spec sheet

What it does
Spherical is Lotame’s data collaboration platform for unifying, enriching, analyzing and activating customer and audience data.Read 15 Oct 2026 · lotame.com
Integrations
Lotame lists connections including Amazon, Adobe Audience Manager, Google Ad Manager, Google DV360, Meta, The Trade Desk, Snowflake, Tealium, TikTok, YouTube and many data providers.Read 15 Oct 2026 · lotame.com
Security
Lotame says its information security management system is ISO 27001 certified and that Spherical is hosted on AWS.Read 3 Oct 2026 · resources.lotame.com
Privacy
Lotame says it follows Privacy by Design and Privacy by Default and honors individuals’ choices regarding personal-data processing.Read 3 Oct 2026 · lotame.com
Support
The Lotame knowledge base provides support-ticket access and technical implementation articles.Read 15 Oct 2026 · my.lotame.com
License
Lotame describes Spherical as a proprietary system rather than open-source software.Read 15 Oct 2026 · resources.lotame.com
Headquarters
Columbia, Maryland, United StatesRead 28 Sep 2026 · lotame.com
Founded
2006Read 28 Sep 2026 · lotame.com
Access controls
Lotame’s documentation describes SSO configuration, optional SAML single logout, and granular editing of user access permissions.Read 3 Oct 2026 · my.lotame.com
Activation channels
Spherical exports audiences to ad servers, programmatic media, social platforms, personalization systems and measurement tools.Read 15 Oct 2026 · resources.lotame.com
API authentication
API requests use token credentials in headers, TLS transport and JSON responses with HTTP status codes.Read 15 Oct 2026 · my.lotame.com
API availability
A REST Services API over HTTPS lets developers view audience statistics, manage audiences, estimate size and activate segments.Read 15 Oct 2026 · my.lotame.com
API examples
Lotame maintains a GitHub library of practical API scripts and encourages contributions in any scripting language.Read 15 Oct 2026 · my.lotame.com
Audience creation and modeling
Spherical supports audience building, lookalike modeling and machine-learning based scale.Read 15 Oct 2026 · lotame.com
Audience enrichment
Users can add branded partner data and Lotame Data Exchange audiences to fill information gaps.Read 15 Oct 2026 · lotame.com
Audience insights
Built-in dashboards let marketers compare audiences, examine overlap and index behavior, and create charts.Read 15 Oct 2026 · lotame.com
Audience tools
It supports audience enrichment, creation, modeling, comparison, and charting, including AI and machine-learning-based lookalikes.Read 3 Oct 2026 · lotame.com
Collaboration
It enables privacy-safe collaboration with data providers and media owners for insights and targeting, including capabilities that Lotame describes as clean-room-like.Read 3 Oct 2026 · lotame.com
Company founding
Lotame’s company history states it was founded in Maryland in 2006.Read 15 Oct 2026 · lotame.com
Company legal entity
Lotame’s privacy notice says Epsilon Data Management, LLC provides Lotame services and that Lotame Solutions, Inc. merged into Epsilon on October 1, 2025.Read 15 Oct 2026 · lotame.com
CTV
It supports targeting existing or prospective customers with video ads on connected TV.Read 3 Oct 2026 · lotame.com
CTV targeting
The product includes targeting for connected-TV and streaming video audiences.Read 15 Oct 2026 · lotame.com
Data collaboration
Partners can permission data inside Spherical for joint analysis, audience creation, enrichment and activation.Read 15 Oct 2026 · lotame.com
Data onboarding
It connects fragmented marketing and advertising data to provide a unified view of customers.Read 3 Oct 2026 · lotame.com
Developer documentation
The knowledge base includes onboarding implementation, data-transfer specifications, Lightning Tag, Sync.js, Panorama ID APIs and SSO topics.Read 15 Oct 2026 · my.lotame.com
Encryption
The security summary states that web traffic uses TLS 1.2 and stored database and backup data uses AES-256 encryption.Read 15 Oct 2026 · resources.lotame.com
First-party unification
The platform combines fragmented first-party sources into a central customer view.Read 15 Oct 2026 · lotame.com
Headquarters and size
LinkedIn lists Columbia, Maryland headquarters and a 51–200 employee company size.Read 15 Oct 2026 · linkedin.com
Hosting
Spherical is hosted on Amazon Web Services, according to Lotame’s security summary.Read 15 Oct 2026 · resources.lotame.com
Identity and activation
It offers identity resolution and activation to support addressable advertising and measurement.Read 3 Oct 2026 · lotame.com
Identity resolution
Lotame Onboarding matches first-party assets such as email addresses to digital identifiers.Read 15 Oct 2026 · lotame.com
Independent company profile
Craft lists Lotame as a private, active company founded in 2006 and headquartered in Columbia, Maryland.Read 15 Oct 2026 · craft.co
Limit: integration effort
G2 reviewers say integrating multiple data sources can require extra technical resources and that agency workflows may not fit Lotame processes.Read 15 Oct 2026 · g2.com
Limit: interface and organization
TrustRadius reviewers say the interface needs improvement and that user-managed campaign tags can confuse new users.Read 15 Oct 2026 · trustradius.com
Limit: refresh reliability
A G2 reviewer reported that audience data refreshed less often than promised and became problematic when exporting for marketing use.Read 15 Oct 2026 · g2.com
Notable scope
The product page describes audience monetization and control over syndication and extension of media-company audience segments across browsers, devices, and leading DSPs.Read 3 Oct 2026 · lotame.com
Ownership news
Lotame’s company history records Publicis Groupe acquiring Lotame in 2025 for integration with Epsilon.Read 15 Oct 2026 · lotame.com
Praise: segmentation and reporting
TrustRadius reviewers praise audience-affinity analysis, customizable segments, reporting and ease of exporting audiences.Read 15 Oct 2026 · trustradius.com
Praise: usability and support
G2’s review summary says users commonly praise the friendly interface, customer support, audience management and data activation.Read 15 Oct 2026 · g2.com
Product launch news
Lotame announced Collaborate and Onboarding for Spherical on February 15, 2024.Read 15 Oct 2026 · lotame.com
Rating on G2
4.3 out of 5 from 117 reviewsRead 15 Oct 2026 · g2.com
Rating on Software Advice
4.5 out of 5 from 30 reviewsRead 15 Oct 2026 · softwareadvice.co.uk
Rating on TrustRadius
8.8 out of 10 from 15 reviewsRead 15 Oct 2026 · trustradius.com
Security certification
Lotame says its information-security management system is certified to ISO 27001.Read 15 Oct 2026 · resources.lotame.com
Software Advice product scope
Software Advice describes Lotame as a cloud data-management platform covering online, offline, mobile, social, search and OTT data.Read 15 Oct 2026 · softwareadvice.co.uk
Web access
Lotame says Spherical is primarily used through its browser-based web application.Read 15 Oct 2026 · my.lotame.com
Who it is for
Lotame describes the platform for digital marketers and also presents Spherical Data Buyer for agencies and Spherical Data Seller for media companies.Read 3 Oct 2026 · lotame.com

Plans and prices

Paid version $1 a month per month price shown by Software Advice; no included limits stated Read 15 Oct 2026 · softwareadvice.co.uk
Custom enterprise pricing Priced on request contact Lotame sales for quote Read 15 Oct 2026 · trustradius.com
Spherical Data Collaboration Platform Priced on request Pricing available by contacting Lotame · Full data orchestration, enrichment, insights and activation Read 3 Oct 2026 · lotame.com

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