Lotame TV DMP vs Snapchat Ads
Lotame TV DMP
lotame.comSnapchat Ads
forbusiness.snapchat.comSide by side
| Figure | Lotame TV DMP | Snapchat Ads |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 1 |
| Spec score · Ad Tech Software | 7.5 (#6) | 7.1 (#9) |
| Founded | Lotame’s company history says it was founded in Maryland in 2006. | 2011 |
| Headquarters | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. | Santa Monica, California, United States |
| Privacy | Lotame says it follows privacy by design and default and honors individuals’ choices regarding personal data processing. | Snap describes CAPI as a privacy-safe server-to-server integration for sending advertiser events to Snapchat. |
| Purpose | TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation. | Snapchat Ads helps businesses reach audiences with ad formats, targeting tools, and campaign strategies. |
Plans
In their own words
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].
Snapchat Ads
Snapchat Ads has no write-up on Specifiction yet; its figures are above.