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SPECIFICTION
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LoyaltyLion vs TrueLoyal

LoyaltyLion

loyaltylion.com

TrueLoyal

trueloyal.com

Side by side

FigureLoyaltyLionTrueLoyal
Price from$199/mo—
Free planYes—
Free trialYes—
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published51
Spec score · Loyalty Program Software9.0 (#3)7.0 (#31)
HeadquartersLondon, United KingdomPalo Alto, California, United States
IntegrationsLoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me.TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems.
Security complianceLoyaltyLion states that it has a SOC 2 Type I attestation covering security, processing integrity, availability, confidentiality and privacy.TrueLoyal states that it complies with SOC 2 Type 1, SOC 1 Type 2 and SOC 2 Type 2.
SupportThe pricing page lists dedicated onboarding support and fast live chat and email support, and says all plan levels can access the Support team.After launch, support can include a dedicated customer success manager and loyalty strategy.
What it doesLoyaltyLion is a customer-loyalty platform for ecommerce brands that uses rewards and engagement programs to increase repeat purchases and customer lifetime value.TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online.

Plans

LoyaltyLion

  • FreeFree
  • FreeFree
  • Classic$199 a month
  • AdvancedPriced on request
  • PlusPriced on request

LoyaltyLion pricing →

TrueLoyal

  • Custom quotePriced on request

TrueLoyal pricing →

In their own words

LoyaltyLion

LoyaltyLion provides ecommerce brands with customizable loyalty programs intended to encourage repeat purchases and build customer relationships. Stores can award points for purchases, referrals, reviews, account creation, birthdays and social follows, then let customers exchange points for free products, discount vouchers or free delivery. The platform also supports VIP tiers and provides real-time loyalty data and customer buying behavior to help evaluate and adjust a program. It is built for Shopify, including Shopify Plus and Shopify POS, and has integrations such as Klaviyo, Attentive, Gorgias, Mailchimp, Dotdigital and HubSpot. A Headless API supports custom loyalty experiences across channels. A free plan is recommended for stores processing 400 orders or fewer per month, and a 14-day trial is available through the Shopify Appstore. Classic costs $199 a month, billed every 30 days, and includes 500 orders per month. Advanced and Plus use custom pricing. LoyaltyLion lists dedicated onboarding and live chat and email support.

Visit loyaltylion.com

TrueLoyal

TrueLoyal has no write-up on Specifiction yet; its figures are above.

Visit trueloyal.com