Lucidly vs WorthSignal

Lucidly has no write-up on Specifiction yet; its figures are above.

WorthSignal is a free, open-source toolkit that turns spreadsheet and data files into customer value analyses for marketers. It reads XLSX, XLS, XLSM, CSV and JSON files, suggests column mappings and lets users correct them without changing the uploaded file. Its analyses cover nine areas, including RFM targeting, customer lifetime value, customer equity, acquisition and retention budgets, Markov switching ROI, contractual retention, BG/NBD, BG/BB and complaint recovery. Results can be downloaded as Excel or JSON. In local mode, analysis runs in memory on the user's computer; WorthSignal says uploaded customer data is not intentionally sent to its maintainer or a third-party API. Hosted deployments process files on the chosen server, and that operator is responsible for access controls, logs, retention and privacy obligations. The app requires Python 3.10 or newer and can be launched on Windows or Mac, through terminal instructions for any operating system, or with Docker. Its documented methods are described as classic, deliberately simple models. The project uses the AGPL-3.0-or-later license, with commercial use subject to its conditions.