Lusha vs RB2B

Lusha is a B2B contact and company data platform accessible through an extension, API, Workspace, Claude, and ChatGPT. Its search layer lists more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Data options include direct dials, intent signals, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn; automation integrations include Clay, Make, n8n, and Zapier. The Free plan costs nothing, includes 40 monthly credits and one seat, and does not require a credit card. Revealing an email uses one credit; a phone number uses five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed monthly prices are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium. Plans can be canceled anytime, effective at the end of the billing cycle.

RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.