Lusha vs ZoomInfo
Lusha
lusha.comZoomInfo
zoominfo.comSide by side
| Figure | Lusha | ZoomInfo |
|---|---|---|
| Price from | $37.45/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · B2B Contact Data Providers | 9.2 (#1) | 8.6 (#18) |
| Spec score · AI Lead Generation Software | 8.6 (#9) | 7.7 (#23) |
| Spec score · Bdr Tools | 8.8 (#9) | 7.7 (#24) |
| API access | Yes | Yes |
| Contact database size | 290000000 | 321000000 |
| Direct-dial data | Yes | Yes |
| Founded | 2016 | 2007 |
| Headquarters | Boston, Massachusetts, United States | ZoomInfo lists its headquarters as Vancouver, Washington, USA. |
| CRM integrations | Integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Intent data | Yes | Yes |
| Privacy compliance | The page states GDPR certification and CCPA validation. | ZoomInfo says it processes professional contact data under GDPR's legitimate-interest basis and honors data subject rights. |
| Technographic filters | Yes | Yes |
Plans
Lusha
- FreeFree
- Starter$37.45 a month
- Pro$52.45 a month
- Premium$299.95 a month
- ScalePriced on request
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
Lusha
Lusha is a B2B contact and company data platform accessible through an extension, API, Workspace, Claude, and ChatGPT. Its search layer lists more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Data options include direct dials, intent signals, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn; automation integrations include Clay, Make, n8n, and Zapier. The Free plan costs nothing, includes 40 monthly credits and one seat, and does not require a credit card. Revealing an email uses one credit; a phone number uses five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed monthly prices are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium. Plans can be canceled anytime, effective at the end of the billing cycle.
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.