Luxury Presence vs Placester
Luxury Presence
luxurypresence.comPlacester
placester.comSide by side
| Figure | Luxury Presence | Placester |
|---|---|---|
| Price from | — | $5/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 6 |
| Spec score · Real Estate Marketing | 7.3 (#9) | 8.6 (#4) |
| Spec score · Real Estate Website Builders | 7.4 (#19) | 8.7 (#5) |
| CRM | Presence CRM includes AI lead scoring, daily action plans, personalized message drafts, and contact research and data intelligence. | Starter includes a simple CRM with autoresponders for lead management. |
| Founded | 2016 | LinkedIn lists the founding year as 2011. |
| Integrations | The maker's training page lists direct CRM integrations including Follow Up Boss, Moxie Works, Christie's, Compass, SendGrid, WeChat, and Lofty, and says some fields may not transfer and updates may be delayed. | Placester documents integrations with TotalBrokerage through Zapier or lead forwarding. |
| Product | Luxury Presence describes itself as an all-in-one growth marketing platform for real estate professionals. | Placester provides an AI-powered platform for real estate professionals to build and manage websites and marketing. |
| Support | Plan features list 24/7 chat and email support, phone support, and 1:1 success and support; Presence Premier lists 24/7 support and a dedicated Customer Success Manager. | Placester provides support through its customer support site, which includes a contact form and help articles. |
Plans
Luxury Presence
- All InPriced on request
- BrandPriced on request
- LaunchPriced on request
- Presence PremierPriced on request
- ScalePriced on request
Placester
- Active agent site$5 a month
- IDX support fee$25 a month
- Starter$64 a month
- Advanced$120 a month
- Office Builder Plan$240 a month
- Concierge Custom$1,250 a month
In their own words
Luxury Presence
Luxury Presence is a growth marketing platform for real estate professionals, combining property websites, lead management, and marketing tools. Plans include professionally designed sites with MLS integration and IDX property search. Presence CRM provides AI lead scoring, daily action plans, personalized message drafts, and contact research. Brand and higher plans add hyperlocal blog content and advertising tools; managed ad budgets are separate from the plan. Brand includes weekly SEO and AI search optimization, while All In adds a premium program in those areas. Scale and All In include SMS lead nurture, capped at 200 and 500 conversations per month, respectively. The platform runs on the web, Android, and iOS. All plans require a 12-month agreement, with monthly billing starting when the website goes live and an upfront setup fee that varies by plan and brokerage partnership. Pricing is on request, and there is no free plan. The maker presents plans for solo agents, teams, and brokerages, with Presence Premier aimed at larger organizations.
Placester
Placester is a website and marketing platform for real estate professionals, with AI-assisted editing, property listings and lead-management tools. Users can revise sites by chatting with AI or using point-and-click controls. Placester says it integrates with over 600 US MLSs to display IDX listings. Upgraded Property Search filters listings by fields supported by the MLS, including type, price, beds and baths, status, size and location. Simple CRM supports contact imports, autoresponders, drip campaigns and email blasts. Office Builder includes tools to invite agents, manage their information, route CRM leads and assign brokerage templates. Social Automation can publish listing and blog videos to connected Facebook Pages and linked Instagram accounts, but requires an active add-on. Placester lists Android, iOS and web access, and a mobile app for account requests and lead replies. CRM and lead-nurturing marketing advertises a 30-day trial. An active agent site costs $5 a month for each launched site, prorated for time used under an Office Builder or Broker Pro subscription. Each approved IDX integration incurs a $25 a month support fee after contract approval.