Lytics vs Manago AI (formerly SALESmanago)
Lytics
lytics.comManago AI (formerly SALESmanago)
manago.aiSide by side
| Figure | Lytics | Manago AI (formerly SALESmanago) |
|---|---|---|
| Price from | Free | €30/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 10 |
| Spec score · Customer Data Platforms | 7.9 (#19) | 9.0 (#4) |
| Audience | Lytics presents the Personalization Engine as suitable for growing startups and enterprises. | Manago AI says its platform is built for e-commerce and its pricing page cites use by 2,000+ growing brands. |
| Founded | 2013 | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. |
| Headquarters | United States | Krakow, Poland |
| Integrations | The integrations directory lists connections across categories including advertising, analytics, CRM, data warehousing, email, mobile, and web personalization. | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. |
| Product | Lytics describes its xCDP as a platform for bringing customer data to content management systems to deliver personalized experiences across channels. | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. |
| Security | Lytics reports an independent SOC 2 Type II examination and regular independent penetration tests and vulnerability scans. | The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management. |
| Support | Lytics offers Standard and Premium technical support; Premium adds faster initial response targets and access to a training video library. | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Lytics
Lytics is a customer data platform designed to connect customer data with content management systems for personalized experiences across channels. Its products include Conductor for data infrastructure, Cloud Connect for reverse ETL, and Decision Engine for activation and decisioning. The Personalization Engine uses visitor behavior and preferences to tailor website content, product recommendations, and user experiences in real time. Dynamic audience segments can be based on behavior, data science, and customer preferences. The integrations directory covers advertising, analytics, CRM, data warehousing, email, mobile, and web personalization. Lytics says its generative AI tools use OpenAI and Google Vertex AI for data mapping and enrichment, audience creation, and journey orchestration. Deployment options on Google Cloud include multi-tenant, single-tenant private, and customer-tenant private-cloud setups. A free Personalization Engine plan lists website personalization and native WordPress and Drupal integrations. Lytics lists Android, iOS, web, and API availability. Event ingress and trigger egress quotas depend on pricing.
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.