Magellan AI vs OpenStream

Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.

OpenStream is a platform for radio and podcast publishers seeking recurring revenue through audio advertisements. Radio publishers can sell ad space through its marketplace and serve geolocated pre-roll and mid-roll ads. Podcast publishers can use geolocated pre-roll and out-roll ads, monetize catalogs by changing episode URLs, and retain their own sponsors. A dashboard shows historical revenue and audience statistics plus a realtime audience map. OpenStream says it works across devices and players, including WordPress, and excludes adult, pornographic and gambling advertisements. It describes its service as a proxy that sends an ad and redirects listeners, without storing or copying podcast content. Setup instructions cover Libsyn, iTunes, SoundCloud and Feedburner; BluBrry is unsupported. The service is free, but new account registration is closed because it has reached the maximum number of accounts it can monetize; a waitlist is available. Fast-lane accounts are reserved for radio stations with at least 1 million active sessions per month. Publisher payments activate at $50 earnings after a four-month validation process, and are usually sent in the last week of the month.