Magellan AI vs PodcastStats.com

Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.

PodcastStats.com provides podcast analytics for tracking downloads, understanding audiences and following podcast growth. Its download tracking uses IAB-compliant bot filtering and deduplication to reduce bot traffic and duplicate counts, with live updates. Reports cover geography, devices, platforms, apps, retention and engagement, including city-level geographic detail. To connect a podcast, users can add tracking URLs to an RSS feed or send data through the REST API, which offers webhooks, embeds and custom integrations. Historical data can be imported from Libsyn, Anchor and Buzzsprout. The Free plan costs nothing and allows up to 10K downloads per month, with basic dashboard analytics, seven-day data retention, bot filtering and email support. Premium costs $19 a month, allows up to 1M downloads per month and adds advanced insights, unlimited retention, API access and webhooks, widgets, geographic insights and priority support. Enterprise costs $99 a month and includes unlimited downloads, white-labeling, custom integrations and reporting, multi-user accounts, a dedicated support manager and a 99.99% SLA guarantee. A 14-day Premium trial requires no credit card.