Magellan AI vs Voxeus

Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.

Voxeus is web-based audio distribution and monetization technology for publishers, with campaign services for advertisers and agencies. Its Audio Hub provides a podcast interface with a customizable audio subdomain, playlist generator and smart player. Discovery matches podcast content semantically with published articles and can insert a personalized audio player into pages. Analytics cover listening, completion and conversion rates, episode rankings, geolocation, listening heatmaps and advertising revenue reports, with data extraction for teams. The service works on any device without an app and is compatible with all hosting providers. Monetization includes audio advertising and native ads; the Audio Hub describes its audio advertising as IAB compliant. Advertisers can buy campaigns directly or through a DSP, monitor engagement and extract data in a dashboard. Formats include audio ads, pre-roll, host-read messages, co-branded episodes, branded podcasts and native ad slots. Pricing is paid and available on request.