| Price from | $29/mo | $13/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Email Marketing Software | 7.9 (#110) | 9.0 (#10) |
| Spec score · Email marketing tools | 7.6 (#128) | 9.4 (#2) |
| A/B testing | Yes | Yes |
| Analytics | The product offers real-time analytics and insights about stores, campaigns, products, email deliverability, and industry statistics. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | The site gives a Stockholm, Sweden postal address and describes MageMail as made in Stockholm. | Atlanta, USA |
| Integrations | MageMail describes a tight integration with Magento and says it works with third-party email service providers and its GrooveJar product. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Security | MageMail says account passwords are encrypted and that it takes reasonable and appropriate measures to protect personal information. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
| Segmentation | Campaigns can be targeted using customer behavior, demographics, location, and other criteria. | Yes |
