MagicDemo vs Navattic
MagicDemo
magicdemo.ioNavattic
navattic.comSide by side
| Figure | MagicDemo | Navattic |
|---|---|---|
| Price from | $39/mo | $500/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Demo Software | 8.0 (#6) | 8.9 (#3) |
| Spec score · Interactive Product Demo Software | 8.0 (#16) | 8.8 (#7) |
| Spec score · Product Demo Automation | 8.0 (#10) | 8.8 (#4) |
| Analytics | Analytics track views, engagement, drop-off points, and conversion rates in real time. | Navattic reports conversion, drop-off, completion, CTA and engagement data, with A/B testing and Salesforce pipeline attribution. |
| Audience | The site presents MagicDemo for sales, presales, marketing, product, customer success, IT, HR, finance, operations, and customer experience teams. | The pricing page describes Starter for individuals, Base for marketing teams, Growth for GTM organizations, and Enterprise for global teams. |
| Founded | 2025 | Navattic says it was founded in 2020. |
| Integrations | Listed integrations include Salesforce, HubSpot, Pipedrive, Marketo, Pardot, ActiveCampaign, Google Analytics, Segment, Mixpanel, Slack, Microsoft Teams, Intercom, Loom, Vimeo, YouTube, Zapier, webhooks, and REST API. | Listed integrations include Salesforce, HubSpot, Marketo, Slack, Segment, Google Analytics, Mixpanel, Calendly, Outreach, Salesloft, Seismic, Highspot, Gmail, Outlook and Gong. |
| Personalization | Demos can use interactive elements, tooltips, hotspots, and variables to personalize experiences for prospects. | Demos can use persona, account and use-case properties to present personalized paths. |
| Product | MagicDemo lets teams create interactive product demos without coding, track engagement, capture leads, and share demos by link or embed. | Navattic provides interactive product demos, demo automation, and AI agents to help prospects explore software and sales teams share demos. |
| Security | MagicDemo states that it is SOC 2 Type II compliant and uses TLS 1.2+ and AES-256 encryption for data at rest and in transit. | Navattic says its datastores are encrypted at rest, sensitive information is encrypted at the application level, and network traffic uses TLS 1.3 or higher and SSL. |
| Support | The Free plan includes community support, the Pro plan includes priority support, and Enterprise includes a dedicated customer success manager plus training and onboarding. | The Enterprise plan lists priority support, professional services, and demo consultation; Base lists a dedicated customer success manager. |
Plans
Navattic
- StarterFree
- Base$500 a month
- Growth$1,000 a month
- EnterprisePriced on request
- StartupPriced on request
In their own words
MagicDemo
MagicDemo is a web-based tool for creating and sharing interactive product demos without coding. Teams can assemble demos with a drag-and-drop editor using videos, screenshots, or GIFs, then share by link or embed them in a site. Exports include video, HTML, and PDF. Interactive elements, tooltips, hotspots, and variables let teams tailor demos to prospects, while analytics report views, engagement, drop-off points, and conversion rates in real time. Lead capture is available. Listed integrations include Salesforce, HubSpot, Pipedrive, Marketo, Google Analytics, Slack, Intercom, Zapier, webhooks, and REST API, among others; embed frameworks include Vanilla JS, React, Vue, and Angular. A free plan covers one user and up to five demos, with basic analytics and MagicDemo branding. Pro is $39 a month for one user; Growth is $49 per user/month. Paid plans have a 14-day free trial, and annual billing receives a 15% discount. MagicDemo lists SOC 2 Type II, GDPR, and ISO 27001, and describes TLS 1.2+ and AES-256 encryption.
Navattic
Navattic provides interactive product demos, demo automation, and AI agents so prospects can explore software and sales teams can share demos. Copilot can draft a demo with copy, tooltips, modals, and a story from captured product screens and custom context. Navattic says it captures web applications while retaining hover states, animations, and other dynamic interactions. Users can change, blur, or remove text and images, and use Copilot to update demo data across screens. Demos can be embedded or shared by customizable links, with desktop, tablet, mobile, and lightbox options. They can be translated into more than 20 languages, including voiceovers and product captures, and downloaded for offline use at events. Launchpad supports customized demos for sellers, engagement alerts, and insight into prospect interests and stakeholders. Integrations include Salesforce, HubSpot, Marketo, Slack, and Google Analytics, among others; Navattic MCP connects demo and analytics workflows to Claude, Cursor, and ChatGPT. Starter is free for everyone and includes 1 seat, 1 HTML or media demo, unlimited views, and basic analytics. Base and Growth are billed annually, but prices are not displayed; Enterprise uses custom pricing.