MagicDoor vs Union
MagicDoor
magicdoor.com
Union
gounion.comSide by side
| Figure | MagicDoor | Union |
|---|---|---|
| Price from | $1.50/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Property Leasing Software | 8.5 (#2) | 6.8 (#23) |
| Spec score · Property Management CRM Software | 8.3 (#12) | 6.7 (#25) |
| Integrations | The MCP server connects with Claude, Cursor, or another MCP-compatible assistant, and the site says its connections are read-only and included with a subscription. | Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. |
| Product | MagicDoor is AI-enabled property management software that brings leasing, maintenance, accounting, and tenant communication into one platform. | Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record. |
| Support | Plans include dedicated onboarding, live training, and ongoing guidance; support channels listed include email, chat, phone, and virtual house call. | Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. |
Plans
MagicDoor
- Advanced - AI Assistant (1-year contract)$1.50 a month
- Advanced - AI Assistant$1.50 a month
- Professional - AI Automation (1-year contract)$2.50 a month
- Professional - AI Automation$2.50 a month
- Enterprise - AI StrategyPriced on request
In their own words
MagicDoor
MagicDoor is AI-enabled property management software for leasing, maintenance, accounting, and tenant communication. Its Genie AI assistant answers plain-English questions using portfolio records such as leases, transactions, maintenance requests, and uploaded documents. Maintenance AI reads descriptions and photos, categorizes requests, scores urgency, and can surface a vendor for review. Leasing tools include online applications, tenant screening, AI-generated listings, listing syndication, lease renewals, and e-signing. Rent collection supports reminders, flexible schedules, ACH, credit and debit cards, and checks. Accounting includes trust accounting, owner statements and distributions, financial reports, bank connections, and audit trails. Mobile experiences are described for managers, tenants, owners, and vendors. Its MCP server provides read-only connections to Claude, Cursor, or another compatible assistant, included with a subscription. Listed paid plans begin at $1.50 per month per unit, with pricing starting at 25 units; additional usage or service fees may apply, including ACH, transaction, messaging, and rental application fees. MagicDoor is available on Android, iOS, and the web, and also offers an API.
Union
Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.