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Union

gounion.com

Web
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Spec score 6.7 #25 of 29 in Property Management CRM Software

What it is

Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.

Spec sheet

Product
Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record.Read 3 Oct 2026 · gounion.com
Integrations
Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place.Read 3 Oct 2026 · gounion.com
Support
Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions.Read 3 Oct 2026 · gounion.com
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · gounion.com
Founded
2018Read 28 Sep 2026 · gounion.com
Company
Union says it was founded in 2018 and is headquartered in Austin, Texas.Read 3 Oct 2026 · gounion.com
Agent Assist
Agent Assist suggests responses and surfaces renter or property context during SMS, chat, and voice conversations, while the employee controls what is sent.Read 3 Oct 2026 · gounion.com
AI governance
Union says its AI is designed for Fair Housing consistency and that interactions are logged, documented, and auditable.Read 3 Oct 2026 · gounion.com
CRM
The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record.Read 3 Oct 2026 · gounion.com
Implementation
Union says most operators go live about 30 days after kickoff.Read 3 Oct 2026 · gounion.com
Intended customers
Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios.Read 3 Oct 2026 · gounion.com
Knowledge controls
Union’s team-controlled knowledge base uses multi-step approval and flags information as unanswered, confirmed, unconfirmed, or contested.Read 3 Oct 2026 · gounion.com
Leasing workflow
Applications, credit and background screening through TransUnion, income verification through Mastercard, document generation, and e-signature are handled in one flow.Read 3 Oct 2026 · gounion.com
Renewals
Renewals use the resident’s existing record, and operators can choose where AI handles routine outreach and where a person owns the conversation.Read 3 Oct 2026 · gounion.com
Voice AI
The voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can hand off to a person with conversation context.Read 3 Oct 2026 · gounion.com
Web chat
Union’s web chat answers prospects around the clock using live CRM data and can hand the conversation to a person.Read 3 Oct 2026 · gounion.com

Plans and prices

Custom pricing Priced on request Per unit, by product; quote on the first call Pay for products deployed · pricing details require a quote Read 3 Oct 2026 · gounion.com

Every Union plan and price →

Strong points and limits

Strong points

  • Unified prospect timeline
  • Voice and web chat agents
  • Integrated screening and e-signature
  • Works with major property systems
  • Fair Housing governance controls

Limits

  • Pricing requires a quote
  • Web platform only
  • AI still needs employee oversight

Who it suits

It suits multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. Teams needing CRM, leasing, renewal, messaging, and property-system synchronization may find its scope relevant.

Verdict

Union combines renter records, conversational tools, leasing workflow, and renewals in one multifamily-focused system. Its custom per-unit pricing and web-only delivery are important considerations.

Where Specifiction places it

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